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~person:"Füller, Johann"
~person:"Leimeister, Jan Marco"
~subject:"Produktentwicklung"
~subject:"Social web"
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Search: subject_exact:"Customer integration"
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Produktentwicklung
Social web
Customer integration
31
Kundenintegration
31
Social Web
15
Innovation management
13
Innovationsmanagement
13
Innovation
11
New product development
10
Crowdsourcing
8
Deutschland
6
Germany
6
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
co-creation
4
Beziehungsmarketing
3
Co-creation
3
Creativity
3
Kreativität
3
Open Innovation
3
Open innovation
3
Relationship marketing
3
Brand
2
Crowdfunding
2
Employee suggestion system
2
Innovation diffusion
2
Innovationsdiffusion
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Markenartikel
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Software industry
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Softwareindustrie
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USA
2
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Virales Marketing
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Language
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English
17
German
4
Author
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Füller, Johann
Leimeister, Jan Marco
Herstatt, Cornelius
18
Hippel, Eric von
15
Brem, Alexander
12
Bilgram, Volker
9
De Jong, Jeroen P. J.
9
Hajli, Nick
9
Piller, Frank T.
8
Schweisfurth, Tim
8
Bretschneider, Ulrich
7
Harrigan, Paul
7
Nambisan, Satish
7
Rahman, Zillur
7
Hyysalo, Sampsa
6
Lettl, Christopher
6
Lüthje, Christian
6
Raasch, Christina
6
Schreier, Martin
6
Syam, Niladri B.
6
Carlson, Jamie
5
Cova, Bernard
5
Franke, Nikolaus
5
Gault, Fred
5
Ihl, Christoph
5
Kamboj, Shampy
5
Krcmar, Helmut
5
Matzler, Kurt
5
Morgan, Todd
5
Shin, Hakseung
5
Vossen, Alexander
5
Albuquerque, Paulo
4
Berthon, Pierre R.
4
Brodie, Roderick J.
4
Chatow, Udi
4
Cohen-Vernik, Dinah
4
Cui, Anna Shaojie
4
Dahl, Darren W.
4
Handrich, Matthias
4
Hienerth, Christoph
4
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Business & information systems engineering
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Creativity and innovation management
1
Der Markt : international journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurial venturing
1
International journal of networking and virtual organisations : IJNVO
1
International journal of product development : IJPD
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Problems and perspectives in management : PPM ; international research journal
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Revolutionizing innovation : users, communities, and open innovation
1
Sloan working papers
1
The journal of product & brand management
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
21
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1
Designing for crowdfunding co-creation : how to leverage the potential of backers for product development
Lipusch, Nikolaus
;
Dellermann, Dominik
;
Bretschneider, …
- In:
Business & information systems engineering
62
(
2020
)
6
,
pp. 483-499
Persistent link: https://www.econbiz.de/10012390349
Saved in:
2
Entwurfsmuster zur Unterstützung kollaborativer Ideenentwicklung in virtuellen Ideen Communities
Huber, Josef Michael Martin
-
2015
Persistent link: https://www.econbiz.de/10010512590
Saved in:
3
Radically rethinking the way crowdfunding works : the case of JumpStartFund and the Hyperloop
Lipusch, Nikolaus
;
Dellermann, Dominik
;
Ebel, Philipp
; …
- In:
International journal of entrepreneurial venturing
11
(
2019
)
6
,
pp. 598-619
Persistent link: https://www.econbiz.de/10012160408
Saved in:
4
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
5
The power of community brands : how user-generated brands emerge
Füller, Johann
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 353-375)
.
2016
Persistent link: https://www.econbiz.de/10011474434
Saved in:
6
IT-enabled product innovation : customer motivation for participating in virtual idea communities
Bretschneider, Ulrich
;
Leimeister, Jan Marco
; …
- In:
International journal of product development : IJPD
20
(
2015
)
2
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011488295
Saved in:
7
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
8
User roles and contributions in innovation-contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 273-307
Persistent link: https://www.econbiz.de/10010401638
Saved in:
9
The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
Saved in:
10
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
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