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~person:"Füller, Johann"
~person:"Murphy, Jamie"
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Social Web
34
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16
Online-Marketing
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Consumer behaviour
11
Customer integration
11
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11
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7
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Füller, Johann
Murphy, Jamie
Kreutzer, Ralf T.
50
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Goldfarb, Avi
39
Qiu, Liangfei
37
Skiera, Bernd
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Ghose, Anindya
33
Law, Chun Hung Roberts
32
Tucker, Catherine
30
Bailey, Michael
29
Stephen, Andrew T.
28
Tan, Yong
28
Hajli, Nick
27
Kollmann, Tobias
27
Ozuem, Wilson
27
Wirtz, Bernd W.
27
Kumar, Subodha
25
Martínez-López, Francisco J.
25
Pitt, Leyland F.
25
Rita, Paulo
25
Gu, Bin
24
Stieglitz, Stefan
24
Asongu, Simplice
23
Bauer, Hans H.
23
Gretzel, Ulrike
23
Harrigan, Paul
23
Loureiro, Sandra Maria Correia
23
Ruyter, Ko de
23
Sabatini, Fabio
23
Saxton, Gregory D.
23
Wilbur, Kenneth C.
23
Vrontis, Demetris
22
Budzinski, Oliver
21
Filieri, Raffaele
21
Flavián Blanco, Carlos
21
Jerath, Kinshuk
21
Kummer, Michael E.
21
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Creativity and innovation management
3
Journal of management information systems : JMIS
3
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel and tourism marketing
2
Asia Pacific journal of marketing and logistics
1
California management review
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Contemporary research in e-marketing ; 1
1
Der Markt : international journal of marketing
1
Direct marketing : an international journal
1
Discontinuous innovation : learning to manage the unexpected
1
E-marketing ; Vol. 3
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business process integration and management : IJBPIM
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing education : JME
1
Journal of retailing and consumer services
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
1
Marketing efficiency in tourism : coping with volatile demand
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Sloan working papers
1
Strategie und Leadership : Festschrift für Hans H. Hinterhuber
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The future of knowledge management
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of strategic information systems : incorporating International Information Systems
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
WEB 2.0 : Hype oder Substanz?
1
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ECONIS (ZBW)
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1
The impact of
social
media
campaigns on the success of new product introductions
Baum, Daniela
;
Spann, Martin
;
Füller, Johann
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
Saved in:
2
The perfect match! : open innovation platforms : assets for collaborative start-ups
Bereczki, Izabella
;
Füller, Johann
;
Stănculescu, Oana
- In:
International journal of entrepreneurship and …
26
(
2022
)
3/4
,
pp. 133-160
Persistent link: https://www.econbiz.de/10014310816
Saved in:
3
Qualitative research via focus groups : will going online affect the diversity of your findings?
Richard, Brendan
;
Sivo, Stephen A.
;
Orlowski, Marissa
; …
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 32-45
Persistent link: https://www.econbiz.de/10012426015
Saved in:
4
Celebrity chef adoption and implementation of
social
media
, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
5
Open strategy : a new strategy paradigm
Matzler, Kurt
;
Füller, Johann
;
Koch, Britta
;
Hautz, Julia
- In:
Strategie und Leadership : Festschrift für Hans H. …
,
(pp. 37-55)
.
2014
Persistent link: https://www.econbiz.de/10010236402
Saved in:
6
Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors
Hautz, Julia
;
Füller, Johann
;
Hutter, Katja
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010347824
Saved in:
7
Gender differences in Instagram hashtag use
Ye, Zhang
;
Noor Hazarina Hashim
;
Baghirov, Fakhri
; …
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 386-404
Persistent link: https://www.econbiz.de/10011880424
Saved in:
8
The impact of user interactions in
social
media
on brand awareness and purchase intention : the case of MINI on Facebook
Hutter, Katja
;
Hautz, Julia
;
Dennhardt, Severin
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 342-351
Persistent link: https://www.econbiz.de/10010224852
Saved in:
9
Firestorms : modeling conflict diffusion and management strategies in online communities
Hauser, Florian
;
Hautz, Julia
;
Hutter, Katja
;
Füller, …
- In:
The journal of strategic information systems : …
26
(
2017
)
4
,
pp. 285-321
Persistent link: https://www.econbiz.de/10011792968
Saved in:
10
Learning from simulation design to develop better experiential learning intitiatives : an integrative approach
Canhoto, Ana Isabel Domingos
;
Murphy, Jamie
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10011537310
Saved in:
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