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~person:"Fairley, Sheranne"
~person:"Liu, Dongfeng"
~subject:"Event-Marketing"
~subject:"Großveranstaltung"
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Event-Marketing
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Sport event
18
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12
Event marketing
9
Sport
6
Sports
6
Tourism
6
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4
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Fairley, Sheranne
Liu, Dongfeng
Maennig, Wolfgang
24
Matheson, Victor A.
16
Parent, Milena M.
10
Feddersen, Arne
9
O'Reilly, Norm
9
Preuß, Holger
9
Müller, Martin
7
Szymanski, Stefan
7
Dolan, Paul
6
Kaplanidou, Kyriaki
6
Kavetsos, Georgios
6
Krekel, Christian
6
Mavridis, Dimitris
6
Scheinbaum, Angeline Close
6
Senik-Leygonie, Claudia
6
Ziebarth, Nicolas R.
6
Büch, Martin-Peter
5
Engelhardt, Bryan
5
Heere, Bob
5
Lacey, Russell
5
Nadeau, John
5
Vierhaus, Christopher
5
Walker, Matthew
5
Xing, Xiaoyan
5
Baade, Robert A.
4
Baumann, Robert
4
Duignan, Michael B.
4
Durchholz, Christian
4
Fyall, Alan
4
Heslop, Louise A.
4
Huber, Frank
4
Krumer, Alex
4
Page, Stephen J.
4
Potwarka, Luke R.
4
Schnitzer, Martin
4
Séguin, Benoit
4
Alexandris, Kostas
3
Bodet, Guillaume
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International journal of sports marketing & sponsorship
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
Tourism management : research, policies, practice
3
Sport management review
2
European Sport management quarterly : ESMQ
1
Journal of nonprofit & public sector marketing
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
15
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1
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
2
Gender and volunteering at the Special Olympics : interrelationships among motivations, commitment, and social capital
Hallmann, Kirstin
;
Zehrer, Anita
;
Fairley, Sheranne
; …
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10012173443
Saved in:
3
Factors influencing event media personnel's frame building process at the 2018 FIFA World Cup Russia
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013326667
Saved in:
4
It was never ours : formalised event hosting rights and leverage
Kelly, Donna M.
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Tourism management : research, policies, practice
73
(
2019
),
pp. 123-133
Persistent link: https://www.econbiz.de/10012004912
Saved in:
5
What about the event? : how do tourism leveraging strategies affect small-scale events?
Kelly, Donna M.
;
Fairley, Sheranne
- In:
Tourism management : research, policies, practice
64
(
2018
),
pp. 335-345
Persistent link: https://www.econbiz.de/10011775007
Saved in:
6
Leveraging events to ensure enduring benefits : the legacy strategy of the 2015 AFC Asian Cup
Fairley, Sheranne
;
Lovegrove, Hannah
;
Brown, Michael
- In:
Sport management review
19
(
2016
)
4
,
pp. 466-474
Persistent link: https://www.econbiz.de/10011566690
Saved in:
7
Social impact of major sports events perceived by host community
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10011557415
Saved in:
8
Image recovery from negative media coverage of a sport event : destination, venue, and event considerations
Fairley, Sheranne
;
Lovegrove, Hannah
;
Newland, Brianna L.
; …
- In:
Sport management review
19
(
2016
)
3
,
pp. 352-360
Persistent link: https://www.econbiz.de/10011598948
Saved in:
9
The image impact of mega-sporting events perceived by international students and their behavior intentions
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 103-117
Persistent link: https://www.econbiz.de/10011288540
Saved in:
10
Legacy of the Beijing Olympic Games : a non-host city perspective
Liu, Dongfeng
;
Broom, David
;
Wilson, Robert
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
5
,
pp. 485-502
Persistent link: https://www.econbiz.de/10010482291
Saved in:
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