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~person:"Falkenreck, Christine"
~person:"Kumar, V."
~subject:"Lieferantenmanagement"
~subject:"Relationship marketing"
~subject:"Simulation"
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Lieferantenmanagement
Relationship marketing
Simulation
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
8
Supplier relationship management
8
Customer value
4
Kundenwert
4
Deutschland
3
Direct marketing
3
Direktmarketing
3
Finland
3
Finnland
3
Germany
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Marketing management
3
Marketingmanagement
3
Russia
3
Russland
3
Spain
3
Spanien
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Australia
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Australien
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Brand management
2
Business-to-Business-Marketing
2
Corporate reputation
2
Customer satisfaction
2
Firmenimage
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Markenführung
2
National culture
2
Nationalkultur
2
Performance measurement
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Performance-Messung
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2
Unternehmen
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B2B disruptions
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1
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English
12
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Falkenreck, Christine
Kumar, V.
Kleinaltenkamp, Michael
21
Svensson, Göran
20
Kowalkowski, Christian
14
Naudé, Peter
13
Ulaga, Wolfgang
13
Johnston, Wesley J.
11
Sharma, Arun
10
Sharma, Piyush
9
Terho, Harri
9
Agnihotri, Raj
8
Casidy, Riza
8
Corsaro, Daniela
8
Homburg, Christian
8
Høgevold, Nils M.
8
Jacob, Frank
8
Keränen, Joona
8
La Rocca, Antonella
8
Mora Cortez, Roberto
8
Rodríguez, Rocío
8
Sridhar, Shrihari
8
Brennan, Ross
7
Grewal, Rajdeep
7
Henneberg, Stephan
7
Mohan, Mayoor
7
Rangarajan, Deva
7
Schmitz, Christian
7
Backhaus, Klaus
6
Christodoulides, George
6
Høgevold, Nils
6
Itani, Omar S.
6
Jalkala, Anne
6
Krafft, Manfred
6
Lindgreen, Adam
6
Nyadzayo, Munyaradzi W.
6
Otero-Neira, Carmen
6
Pepels, Werner
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Ulkuniemi, Pauliina
6
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Contributions to Management Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Legends in marketing
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
12
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1
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
From managing customers to joint venturing with customers : co-creating service value in the digital age
Falkenreck, Christine
;
Wagner, Ralf
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 643-656
Persistent link: https://www.econbiz.de/10013165201
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
5
Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
6
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
7
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
8
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
9
The impact of perceived innovativeness n maintaining a buyer-seller relationship in health care markets : a cross-cultural study
Falkenreck, Christine
;
Wagner, Ralf
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 225-242
Persistent link: https://www.econbiz.de/10008989911
Saved in:
10
Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine
-
2010
Persistent link: https://www.econbiz.de/10003870974
Saved in:
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