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~person:"Ferraro, Carla"
~subject:"Industrie 4.0"
~subject:"Learning"
~subject:"Social Web"
~subject:"USA"
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Ferraro, Carla
Acemoglu, Daron
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False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
2
Unreal influence : leveraging AI in influencer marketing
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
; …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1721-1747
Persistent link: https://www.econbiz.de/10013351248
Saved in:
3
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
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