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~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand management"
~type_genre:"Article in journal"
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Brand management
Brand image
38
Markenimage
38
Consumer behaviour
28
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28
Markenführung
26
Brand
24
Markenartikel
24
Beziehungsmarketing
14
Relationship marketing
14
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5
Jugendliche
5
Youth
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Wahrnehmung
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3
Brand loyalty
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Brand relationships
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Product design
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Brand embarrassment
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
Melewar, T. C.
24
Loureiro, Sandra Maria Correia
23
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Foroudi, Pantea
14
Han, Heesup
14
Keller, Kevin Lane
14
Khan, Imran
14
Christodoulides, George
13
Kumar, Vikas
13
Rahman, Zillur
13
De Chernatony, Leslie
12
King, Ceridwyn
12
Veloutsou, Cleopatra
12
Grohmann, Bianca
11
Gupta, Suraksha
11
Paul, Justin
11
Romaniuk, Jenni
11
Sreejesh, S.
11
Šerić, Maja
11
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Merrilees, Bill
10
Park, Jungkun
10
Pelsmacker, Patrick de
10
Pitt, Leyland F.
10
Swoboda, Bernhard
10
Valette-Florence, Pierre
10
Augusto, Mário Gomes
9
Casidy, Riza
9
Dens, Nathalie
9
Dwivedi, Abhishek
9
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The journal of brand management : an international journal
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing for higher education
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Marketing intelligence & planning
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Qualitative market research : an international journal
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ECONIS (ZBW)
26
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
6
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
9
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
10
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
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