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~person:"Fetscherin, Marc"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Markenartikel
Brand image
38
Markenimage
38
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
26
Markenführung
26
Brand
24
Beziehungsmarketing
14
Relationship marketing
14
Emotion
8
Brand hate
5
Jugendliche
5
Youth
5
Perception
4
Wahrnehmung
4
Brand love
3
Brand loyalty
3
Brand relationships
3
Brand retaliation
3
China
3
Designation of origin
3
Herkunftsbezeichnung
3
Markentreue
3
Product design
3
Produktgestaltung
3
Advertising effects
2
Automotive industry
2
Brand embarrassment
2
Computerspiel
2
Gender
2
Geschlecht
2
Index
2
India
2
Indien
2
Internet marketing
2
Kfz-Industrie
2
Measurement
2
Messung
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Online-Marketing
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24
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Article in journal
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24
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Non-commercial literature
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English
24
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Fetscherin, Marc
Herrmann, Andreas
Sarkar, Juhi Gahlot
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Phau, Ian
12
Melewar, T. C.
11
Ekinci, Yuksel
10
Guzman, Francisco
10
Rahman, Zillur
10
Keller, Kevin Lane
9
Loureiro, Sandra Maria Correia
9
Augusto, Mário Gomes
7
Christodoulides, George
7
Foroudi, Pantea
7
Kaufmann, Hans Rüdiger
7
Kumar, Vikas
7
Romaniuk, Jenni
7
Veloutsou, Cleopatra
7
Abratt, Russell
6
Azar, Salim L.
6
Davvetas, Vasileios
6
Dawes, John
6
Gierl, Heribert
6
Gupta, Suraksha
6
Ilicic, Jasmina
6
Johnson, Lester W.
6
Joshi, Richa
6
King, Ceridwyn
6
Ko, Eunju
6
Machado, Joana César
6
Pathak, Abhishek
6
Paul, Justin
6
Pitt, Leyland F.
6
Shimul, Anwar Sadat
6
Simkin, Lyndon
6
Sreejesh, S.
6
Zarantonello, Lia
6
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The journal of brand management : an international journal
3
The journal of product & brand management
3
European journal of marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of consumer marketing
1
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ECONIS (ZBW)
24
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
6
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
7
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
8
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
9
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
10
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
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