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~person:"Fetscherin, Marc"
~person:"Rahman, Zillur"
~subject:"Kundenmanagement"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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| 4 applied filters
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Kundenmanagement
Markenführung
Beziehungsmarketing
34
Relationship marketing
34
Consumer behaviour
25
Konsumentenverhalten
25
Brand management
24
Brand
18
Markenartikel
17
Brand image
14
Markenimage
14
Brand loyalty
8
Customer integration
8
Kundenintegration
8
Customer satisfaction
7
Dienstleistungsqualität
7
Internet marketing
7
Kundenzufriedenheit
7
Markentreue
7
Online-Marketing
7
Service quality
7
Bibliometrics
6
Bibliometrie
6
Social Web
6
Social web
6
Viral marketing
5
Virales Marketing
5
Brand hate
4
Dienstleistungssektor
4
Gender
4
Geschlecht
4
Service industry
4
Beschwerdemanagement
3
Brand relationships
3
Complaint management
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer engagement
3
Emotion
3
India
3
Indien
3
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Undetermined
18
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Article
21
Book / Working Paper
3
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Article in journal
23
Aufsatz in Zeitschrift
23
Collection of articles of several authors
2
Sammelwerk
2
Language
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English
24
Author
All
Fetscherin, Marc
Rahman, Zillur
Loureiro, Sandra Maria Correia
22
Bruhn, Manfred
21
Schüller, Anne M.
21
Fink, Klaus-J.
13
Hollebeek, Linda D.
13
Homburg, Christian
13
Kumar, V.
13
Veloutsou, Cleopatra
13
Fuchs, Gerhard
12
Khan, Imran
12
Fournier, Susan
11
Hippner, Hajo
11
Huber, Frank
11
Japutra, Arnold
11
Kumar, Vikas
11
Bauer, Hans H.
10
Guzman, Francisco
10
Günter, Bernd
10
Han, Heesup
10
Helmke, Stefan
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Kunkel, Thilo
9
Payne, Adrian
9
Stauss, Bernd
9
Wilde, Klaus D.
9
Burmann, Christoph
8
Geffroy, Edgar K.
8
Helm, Sabrina
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
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The journal of brand management : an international journal
4
The journal of product & brand management
4
Journal of business research : JBR
2
European journal of marketing
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
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ECONIS (ZBW)
24
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
5
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
6
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
7
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
8
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
9
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
10
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
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