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~person:"Fetscherin, Marc"
~subject:"Brand retaliation"
~subject:"Kundenmanagement"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Brand retaliation
Kundenmanagement
Markenführung
Beziehungsmarketing
14
Relationship marketing
14
Brand
13
Brand management
13
Markenartikel
13
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
8
Markenimage
8
Brand hate
3
Brand loyalty
3
Brand relationships
3
Emotion
3
Markentreue
3
Brand love
2
Brand relationship
2
Viral marketing
2
Virales Marketing
2
Automotive industry
1
Beschwerdemanagement
1
Bibliography
1
Bibliometrics
1
Bibliometrie
1
Brand avoidance
1
Brand revenge
1
Brand switching
1
Complaining
1
Complaint management
1
Consumer
1
Consumer brand relationship
1
Consumer brand relationships
1
Consumer emotions
1
Consumer-brand relationship
1
Customer integration
1
Customer satisfaction
1
Dienstleistungsqualität
1
Dienstleistungssektor
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India
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12
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12
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2
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13
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Fetscherin, Marc
Loureiro, Sandra Maria Correia
23
Bruhn, Manfred
21
Schüller, Anne M.
21
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fink, Klaus-J.
13
Homburg, Christian
13
Kumar, V.
13
Rather, Raouf Ahmad
13
Fuchs, Gerhard
12
Fournier, Susan
11
Han, Heesup
11
Hippner, Hajo
11
Huber, Frank
11
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Bauer, Hans H.
10
Guzman, Francisco
10
Günter, Bernd
10
Helmke, Stefan
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Kunkel, Thilo
9
Payne, Adrian
9
Stauss, Bernd
9
Wilde, Klaus D.
9
Burmann, Christoph
8
Geffroy, Edgar K.
8
Helm, Sabrina
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
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The journal of brand management : an international journal
3
The journal of product & brand management
3
Journal of business research : JBR
2
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
13
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1
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10
of
13
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date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
3
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
4
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
5
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
6
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
8
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
9
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
10
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
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