//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fetscherin, Marc"
~subject:"Kundenmanagement"
~subject:"Markenführung"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenmanagement
Markenführung
Beziehungsmarketing
11
Relationship marketing
11
Brand
10
Brand management
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenartikel
10
Brand image
8
Markenimage
8
Brand hate
3
Brand relationships
3
Emotion
3
Brand love
2
Brand loyalty
2
Brand relationship
2
Brand retaliation
2
Markentreue
2
Viral marketing
2
Virales Marketing
2
Automotive industry
1
Beschwerdemanagement
1
Bibliography
1
Bibliometrics
1
Bibliometrie
1
Brand avoidance
1
Brand revenge
1
Brand switching
1
Complaining
1
Complaint management
1
Consumer
1
Consumer brand relationship
1
Consumer brand relationships
1
Consumer emotions
1
Consumer-brand relationship
1
Customer integration
1
Customer satisfaction
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Innovation
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Fetscherin, Marc
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
13
Khan, Imran
12
Japutra, Arnold
11
Kumar, Vikas
11
Rahman, Zillur
11
Veloutsou, Cleopatra
11
Han, Heesup
10
Rather, Raouf Ahmad
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
King, Ceridwyn
9
Guzman, Francisco
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
Kunkel, Thilo
8
Sarkar, Juhi Gahlot
8
Vrontis, Demetris
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Hyun, Sunghyup Sean
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
Kim, Jinkyung Jenny
6
Lee, Seonjeong
6
Prentice, Catherine
6
Roy, Sanjit
6
So, Kevin Kam Fung
6
Sreejesh, S.
6
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
more ...
less ...
Published in...
All
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
International journal of consumer studies
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
3
The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
4
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
5
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
6
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
7
Consumer brand relationships research : a bibliometric citation meta-analysis
Fetscherin, Marc
;
Heinrich, Daniel
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 380-390
Persistent link: https://www.econbiz.de/10010472560
Saved in:
8
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
9
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
10
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->