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~person:"Filieri, Raffaele"
~person:"Gebauer, Heiko"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Bundling strategy
31
Leistungsbündel
31
Consumer behaviour
20
Konsumentenverhalten
20
Social Web
19
Social web
19
Industrie
12
Internet marketing
12
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12
Online-Marketing
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10
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Aufsatz in Zeitschrift
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Filieri, Raffaele
Gebauer, Heiko
Dwivedi, Yogesh Kumar
37
Hoekman, Bernard M.
36
Kowalkowski, Christian
34
Parida, Vinit
34
Bruhn, Manfred
30
Mattoo, Aaditya
30
Edvardsson, Bo
29
Siciliani, Luigi
28
Kohtamäki, Marko
27
Gallouj, Fai͏̈z
26
Tan, Yong
26
Vrontis, Demetris
26
Doloreux, David
25
Witell, Lars
25
Law, Chun Hung Roberts
24
Pitt, Leyland F.
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Zweifel, Peter
24
Costa-Font, Joan
23
Mention, Anne-Laure
22
Rubalcaba-Bermejo, Luis
22
Whinston, Andrew B.
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Cheng, T. C. E.
21
Gustafsson, Anders
21
Hajli, Nick
21
Loureiro, Sandra Maria Correia
21
Ruyter, Ko de
21
Adlung, Rudolf
20
Füller, Johann
20
Harrigan, Paul
20
Kumar, Vikas
20
Moshirian, Fariborz
20
Rita, Paulo
20
Walwei, Ulrich
20
Grönroos, Christian
19
Pestieau, Pierre
19
Skiera, Bernd
19
Wirtz, Bernd W.
19
Cremer, Helmuth
18
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Journal of business research : JBR
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of service management
5
Psychology & marketing
3
The journal of business & industrial marketing
3
Tourism management : research, policies, practice
3
European management journal
2
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
2
International journal of production economics
2
International journal of services and operations management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Technological forecasting & social change : an international journal
2
Business strategy series
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
HMD : Praxis der Wirtschaftsinformatik
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Chinese culture and management : IJCCM
1
International journal of services technology and management
1
Journal of business strategy
1
Journal of business-to-business marketing
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research : JSR
1
Regional studies : official journal of the Regional Studies Association
1
Transportation research / E : an international journal
1
Universia business review : UBR
1
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
1
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ECONIS (ZBW)
63
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1
Digital servitization : crossing the perspectives of digitization and servitization
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 382-388
Persistent link: https://www.econbiz.de/10012501923
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
4
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
5
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
6
Regional benefits of servitization processes : evidence from the wind-to-energy industry
Gebauer, Heiko
;
Binz, Christian
- In:
Regional studies : official journal of the Regional …
53
(
2019
)
3
,
pp. 366-375
Persistent link: https://www.econbiz.de/10012210037
Saved in:
7
Competing in business-to-business sectors through pay-per-use
services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
8
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
9
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
10
Examining the role of consumer motivations to use voice assistants for fashion shopping : the mediating role of awe experience and eWOM
Kautish, Pradeep
;
Purohit, Sonal
;
Filieri, Raffaele
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014438459
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