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~person:"Filieri, Raffaele"
~person:"Koch, Michael"
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Search: subject:"Social Web"
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Social Web
24
Social web
24
Consumer behaviour
17
Konsumentenverhalten
17
Web 2.0 technologies
13
Web 2.0-Technologien
13
Internet marketing
12
Online-Marketing
12
Viral marketing
8
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8
Brand management
6
Markenführung
6
Beziehungsmarketing
5
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5
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Wissensmanagement
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English
20
German
16
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Filieri, Raffaele
Koch, Michael
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
33
Bailey, Michael
29
Füller, Johann
29
Qiu, Liangfei
29
Whinston, Andrew B.
28
Hajli, Nick
26
Kreutzer, Ralf T.
24
Ozuem, Wilson
24
Law, Chun Hung Roberts
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Loureiro, Sandra Maria Correia
22
Martínez-López, Francisco J.
21
Richter, Alexander
21
Tochtermann, Klaus
21
Petrova, Maria
20
Sabatini, Fabio
20
Harrigan, Paul
19
Leimeister, Jan Marco
19
Pitt, Leyland F.
19
Rita, Paulo
19
Walsh, Gianfranco
19
Allcott, Hunt
18
Flavián Blanco, Carlos
18
Gretzel, Ulrike
18
Krcmar, Helmut
18
Kummer, Michael E.
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Ruyter, Ko de
17
Stieglitz, Stefan
17
Vrontis, Demetris
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
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Journal of business research : JBR
9
Psychology & marketing
3
Tourism management : research, policies, practice
3
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
3
HMD : Praxis der Wirtschaftsinformatik
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
2
Arbeitsbericht des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Bericht / Universität der Bundeswehr München, Fakultät für Informatik
1
Digitale Medien im Unternehmen : Perspektiven des betrieblichen Einsatzes von neuen Medien
1
Innovationsstrategien jenseits traditionellen Managements : Beiträge zur ersten Tagung des Förderschwerpunkts des BMBF ; 8. - 9. Oktober 2009, Berlin
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Konferenzbeiträge der 7. Konferenz Professionelles Wissensmanagement : 14. - 15. März 2013, Passau
1
Virtuelle Organisation und Neue Medien 2006 : Workshop GeNeMe 2006 Gemeinschaften in Neuen Medien ; TU Dresden, 28./29.09.2006
1
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
3
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
3
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
4
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
5
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
6
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
7
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
8
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
9
Eliciting positive emotion through strategic responses to COVID-19 crisis : evidence from the tourism sector
Li, Shuyang
;
Wang, Yichuan
;
Filieri, Raffaele
;
Zhu, Yuzhen
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013326616
Saved in:
10
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
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