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~person:"Fisk, Raymond P."
~person:"Hong, Moonki"
~subject:"Beziehungsmarketing"
~subject:"Grounded Theory"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Grounded Theory
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Interaktive Medien
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Consumer behaviour
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Customer integration
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Fisk, Raymond P.
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European Sport management quarterly : ESMQ
1
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ECONIS (ZBW)
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Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
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2
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
PatrĂcio, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
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