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~person:"Flavián Blanco, Carlos"
~subject:"Virtuelle Realität"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Flavián Blanco, Carlos
Barnes, Stuart J.
5
Papagiannidis, Savvas
4
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3
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3
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Dwivedi, Yogesh Kumar
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3
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Ruyter, Ko de
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Vogel, Douglas R.
3
Wu, Juanjuan
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2
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Bigné Alcañiz, J. Enrique
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Journal of business research : JBR
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Psychology & marketing
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ECONIS (ZBW)
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
3
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
4
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
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