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~person:"Folse, Judith Anne Garretson"
~person:"Herter, Márcia Maurer"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
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Folse, Judith Anne Garretson
Herter, Márcia Maurer
Septianto, Felix
16
Han, Heesup
14
Mattila, Anna S.
9
Phau, Ian
9
Gierl, Heribert
8
Prayag, Girish
8
Bagozzi, Richard P.
7
Hyun, Sunghyup Sean
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Kemp, Elyria
7
Vázquez Casielles, Rodolfo
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6
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6
Hosany, Sameer
6
Ladhari, Riadh
6
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Qu, Hailin
6
Ribeiro, Manuel Alector
6
Ahn, Jiseon
5
Babin, Barry J.
5
Geuens, Maggie
5
Gröppel-Klein, Andrea
5
Huber, Frank
5
Hur, Won-Moo
5
Kidwell, Blair
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Lee, Choong-Ki
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Loureiro, Sandra Maria Correia
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Medler-Liraz, Hana
5
Meyer, Frederik
5
Moon, Tae Won
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Prashar, Sanjeev
5
Rust, Roland T.
5
Sar, Sela
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Thaichon, Park
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Journal of business research : JBR
3
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1
International journal of retail & distribution management
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Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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ECONIS (ZBW)
11
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1
Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
Saved in:
2
Using mindsets to boost health : how construal level and goal pursuit shape health message effectiveness on cessation behaviors
Herter, Márcia Maurer
;
Borges, Adilson
;
Pinto, Diego Costa
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3197-3226
Persistent link: https://www.econbiz.de/10013457425
Saved in:
3
Examining the effects of mutual information sharing and relationship empathy : a social penetration theory perspective
Mangus, Stephanie M.
;
Bock, Dora E.
;
Jones, Eli
;
Folse, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 375-384
Persistent link: https://www.econbiz.de/10012238083
Saved in:
4
Gratitude in buyer-seller relationships : a dyadic investigation
Mangus, Stephanie M.
;
Bock, Dora E.
;
Jones, Eli
;
Folse, …
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 250-267
Persistent link: https://www.econbiz.de/10011753793
Saved in:
5
Gratitude in service encounters : implications for building loyalty
Bock, Dora Elizabeth
;
Folse, Judith Anne Garretson
; …
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 341-358
Persistent link: https://www.econbiz.de/10011524416
Saved in:
6
When frontline employee behavior backfires : distinguishing between customer gratitude and indebtedness and their impact on relational behaviors
Bock, Dora E.
;
Folse, Judith Anne Garretson
;
Black, …
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011665447
Saved in:
7
The road to customer loyalty paved with service customization
Bock, Dora E.
;
Magnus, Stephanie M.
;
Folse, Judith Anne …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 3923-3932
Persistent link: https://www.econbiz.de/10011553788
Saved in:
8
The road to recovery : overcoming service failures through positive emotions
Lastner, Matthew M.
;
Folse, Judith Anne Garretson
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4278-4286
Persistent link: https://www.econbiz.de/10011554157
Saved in:
9
"It was not that long!" : the effects of the in-store TV screen content and customers emotions on consumer waiting perception
Borges, Adilson
;
Herter, Márcia Maurer
;
Chebat, …
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 96-106
Persistent link: https://www.econbiz.de/10010468493
Saved in:
10
"Man, I shop like a woman!" : the effects of gender and emotions on consumer shopping behaviour outcomes
Herter, Márcia Maurer
;
Santos, Cristiane Pizzutti dos
; …
- In:
International journal of retail & distribution management
42
(
2014
)
9
,
pp. 780-804
Persistent link: https://www.econbiz.de/10010417745
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