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~person:"Foroudi, Pantea"
~person:"Melewar, T. C."
~subject:"Markenimage"
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Search: subject_exact:"Firmenimage"
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Markenimage
Corporate reputation
59
Firmenimage
59
Brand management
24
Markenführung
24
Public relations
24
Öffentlichkeitsarbeit
24
Unternehmenskultur
22
Corporate culture
21
Reputation
16
Brand architecture
14
Markenarchitektur
14
Brand image
12
Consumer behaviour
10
Konsumentenverhalten
10
Corporate image
8
Marketing management
7
Marketingmanagement
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Betriebliche Wertschöpfung
5
Corporate identity
5
Firm performance
5
Marketing
5
Strategic management
5
Strategisches Management
5
Unternehmenserfolg
5
Value creation
5
Website
5
Communication
4
Higher education institution
4
Hochschule
4
Image
4
Social Web
4
Social web
4
Beziehungsmarketing
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
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English
12
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Foroudi, Pantea
Melewar, T. C.
Bang, Nguyen
6
Becker, Kip
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Dennis, Charles
4
Foroudi, Mohammad Mahdi
4
Iglesias, Oriol
4
Lee, Jung Wan
4
Abimbola, Temi
3
Gupta, Suraksha
3
Han, Heesup
3
He, Xinming
3
Huber, Frank
3
Hussain, Shahzeb
3
Kernstock, Joachim
3
Nobre, Helena
3
Vallaster, Christine
3
Azimi, Mohammad
2
Balmer, John M. T.
2
Bravo, Rafael
2
Breiter Terry, Deborah
2
Brodie, Roderick J.
2
Brown, Mark
2
Burt, Steven
2
Chen, Chen-Chu Matilda
2
Chen, Weifeng
2
Cian, Luca
2
Cretu, Anca E.
2
Dabija, Dan-Cristian
2
Dineen, Brian R.
2
Esch, Franz-Rudolf
2
Esmaeilpour, Majid
2
Favero, Giovanni
2
Garrett, Tony C.
2
Geylani, Tansev
2
Gorostidi-Martinez, Haritz
2
Greyser, Stephen A.
2
Hahm, Jeeyeon
2
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Journal of business research : JBR
5
Qualitative market research : an international journal
2
Corporate reputation review
1
European business review
1
European journal of marketing : EJM
1
International studies of management and organization
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
12
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
6
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
7
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
10
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
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