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~person:"Foroudi, Pantea"
~person:"Schweiger, Bastian"
~person:"Siegfried, Patrick"
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
2
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
3
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
5
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
6
Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, Pantea
;
Marvi, Reza
;
Izadi, Javad Z. D.
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 365-400)
.
2022
Persistent link: https://www.econbiz.de/10012609406
Saved in:
7
Enterprise management business cases : MOL Group, Pharmaceutical Industry, Coca-Cola, Lesieur Cristal, BI Group, Apple, Unilever, Huawei, Textile Industry
Siegfried, Patrick
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012490249
Saved in:
8
Strategic management business cases and management concepts
Siegfried, Patrick
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012518769
Saved in:
9
Strategische Analysen von KMU-Unternehmenskonzepten : Fallstudien : GoLeyGo, Calligraphy Cuts, Schnexagon, Soundbrenner, Spooning Cookie, Budfoundation, Suckit
Siegfried, Patrick
-
2020
Persistent link: https://www.econbiz.de/10012291252
Saved in:
10
Geo-Institut Columbus GmbH (A) : constantly changing
Schweiger, Bastian
;
Amor, Roberto González
;
Albers, Sascha
- In:
Strategy case book
,
(pp. 1-9)
.
2015
Persistent link: https://www.econbiz.de/10011391562
Saved in:
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