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~person:"Foroudi, Pantea"
~person:"Wiedmann, Klaus-Peter"
~type:"article"
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Search: subject_exact:"Brand personality"
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Brand image
34
Markenimage
34
Brand management
21
Markenführung
21
Consumer behaviour
17
Konsumentenverhalten
17
Brand
12
Markenartikel
12
Corporate reputation
10
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10
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6
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5
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Standortmarketing
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32
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Foroudi, Pantea
Wiedmann, Klaus-Peter
Loureiro, Sandra Maria Correia
30
Esch, Franz-Rudolf
29
Diamantopoulos, Adamantios
28
Melewar, T. C.
28
Phau, Ian
28
Keller, Kevin Lane
27
Bang, Nguyen
24
Gierl, Heribert
23
Han, Heesup
23
Guzman, Francisco
22
Burmann, Christoph
21
Sattler, Henrik
21
Japutra, Arnold
20
Fetscherin, Marc
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
17
Veloutsou, Cleopatra
17
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Rahman, Zillur
16
Völckner, Franziska
16
Christodoulides, George
15
Gil Saura, Irene
15
Gupta, Suraksha
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Valette-Florence, Pierre
14
Bruhn, Manfred
13
Grohmann, Bianca
13
Ko, Eunju
13
Merrilees, Bill
13
Park, C. Whan
13
Pike, Steven
13
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Journal of business research : JBR
10
The journal of brand management : an international journal
3
Corporate reputation review
2
Qualitative market research : an international journal
2
Building corporate identity, image and reputation in the digital era
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of management reviews
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of marketing theory and practice
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
34
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34
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
4
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
7
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
10
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
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