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~person:"Franke, Nikolaus"
~person:"Inman, J. Jeffrey"
~person:"Kelley, Eileen"
~person:"Skiera, Bernd"
~subject:"Market research"
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of retailing
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Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
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ECONIS (ZBW)
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Innovations in shopper marketing : current insights and future research issues
Shankar, Venkatesh
;
Inman, J. Jeffrey
;
Mantrala, Murali K.
- In:
Journal of retailing
87
(
2011
),
pp. 29-42
Persistent link: https://www.econbiz.de/10009269265
Saved in:
2
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
Saved in:
3
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
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