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~person:"Frey, Bruno S."
~person:"Huber, Frank"
~person:"Weber, Jürgen"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
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Brand image
Controlling
324
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222
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209
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193
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192
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189
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85
Konsumentenverhalten
84
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84
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83
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56
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51
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51
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46
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42
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41
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Frey, Bruno S.
Huber, Frank
Weber, Jürgen
Wong, IpKin Anthony
Burmann, Christoph
57
Keller, Kevin Lane
28
Melewar, T. C.
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
22
Diamantopoulos, Adamantios
22
Guzman, Francisco
22
Esch, Franz-Rudolf
21
De Chernatony, Leslie
20
Han, Heesup
20
Japutra, Arnold
19
Foroudi, Pantea
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Romaniuk, Jenni
17
MacInnis, Deborah J.
16
Sattler, Henrik
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Ekinci, Yuksel
15
Gil Saura, Irene
15
Khan, Imran
15
Christodoulides, George
14
Fetscherin, Marc
14
Gupta, Suraksha
14
Kumar, Vikas
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Gierl, Heribert
13
Khamitov, Mansur
13
Paul, Justin
13
Shimul, Anwar Sadat
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
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Center of Market Oriented Product and Production Management
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
International journal of hospitality management
3
Journal of business research : JBR
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of contemporary hospitality management
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Journal of business economics : JBE
1
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1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
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1
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1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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1
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1
The journal of brand management : an international journal
1
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1
The journal of services marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
32
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32
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1
A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony
;
Xu, Shi
;
Suk Ha, Grace Chan
;
He, Mang
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
Saved in:
2
How folk music induces destination image : a synthesis between sensory marketing and cognitive balance theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
3
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
4
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
5
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
6
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
7
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
8
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
9
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
10
The role of food festivals in branding culinary destinations
Yang, Fiona X.
;
Wong, IpKin Anthony
;
Tan, Sherry Xiuchang
; …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238228
Saved in:
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