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~person:"Gázquez-Abad, Juan Carlos"
~subject:"Einzelhandel"
~subject:"Spain"
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Einzelhandel
Spain
Consumer behaviour
4
Konsumentenverhalten
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Store flyers
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Retail trade
3
Sales promotion
3
Verkaufsförderung
3
Advertising
2
Feature advertising
2
Purchase behaviour
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Werbung
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Advertising effects
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Deal-proneness
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Field experiment
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Flyer readership
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Handelsmarke
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Ladengestaltung
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Perceived variety
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Retail promotion
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Retailer promotions
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Spanien
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Store brand
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Store design
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Gázquez-Abad, Juan Carlos
Barth, Klaus
1
Bauer, Hans H.
1
Bello, Daniel C.
1
Blömer, Frank
1
Böcker, Franz
1
Crader, Sumire
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D'Attoma, Ida
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Delgado-Ballester, Elena
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Dichtl, Erwin
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Diller, Hermann
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Donthu, Naveen
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Foreman, Jeff
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Hillebrand, Rainer
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Huertas-Garcia, Rubén
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Ieva, Marco
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Khouja, Moutaz
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Kónya, László
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Königsfeld, Jerome Alexander
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Martínez-López, Francisco J.
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Miranda, Mario J.
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Ouwerkerk, Cok
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Palazon, Mariola
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Pan, Jingming
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Poddar, Amit
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Prediger, Maciel
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Ratchford, Brian Thomas
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Simon, Françoise
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Weinberg, Peter
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Zaichkowsky, Judith Lynne
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Zhou, Jing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
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2
Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image
Prediger, Maciel
;
Huertas-Garcia, Rubén
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012115120
Saved in:
3
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
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