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~person:"Gázquez-Abad, Juan Carlos"
~subject:"Flyer readership"
~subject:"Konsumentenverhalten"
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Flyer readership
Konsumentenverhalten
Consumer behaviour
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Store flyers
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Einzelhandel
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Retail trade
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Sales promotion
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Verkaufsförderung
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Gázquez-Abad, Juan Carlos
Dechêne, Christian Frédéric
2
Gedenk, Karen
2
Martínez-López, Francisco J.
2
Alvarez, Antonio M.
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Barrales-Molina, Vanesa
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Journal of retailing and consumer services
4
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ECONIS (ZBW)
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I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image
Prediger, Maciel
;
Huertas-Garcia, Rubén
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012115120
Saved in:
3
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
4
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
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