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~person:"Gázquez-Abad, Juan Carlos"
~subject:"Spain"
~subject:"Store image"
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Store image
Consumer behaviour
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Store flyers
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Einzelhandel
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Retail trade
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Sales promotion
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Verkaufsförderung
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Purchase behaviour
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Werbung
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Advertising effects
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Deal-proneness
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Field experiment
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Flyer readership
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Handelsmarke
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Ladengestaltung
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Perceived variety
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Retail promotion
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Retailer promotions
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Spanien
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Store design
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Gázquez-Abad, Juan Carlos
Delgado-Ballester, Elena
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Huertas-Garcia, Rubén
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Martínez-López, Francisco J.
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Palazon, Mariola
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Prediger, Maciel
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Journal of retailing and consumer services
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Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image
Prediger, Maciel
;
Huertas-Garcia, Rubén
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012115120
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2
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
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