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~person:"Gau, Roland"
~person:"Sridharan, Srinivas"
~subject:"Indien"
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Search: person:"Viswanathan, Madhubalan"
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Indien
Subsistence economy
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8
Consumer behaviour
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India
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Gau, Roland
Sridharan, Srinivas
Viswanathan, Madhu
9
Chaturvedi, Avinish
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Dutta, Shantanu
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Gupta, Samir
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Jae, Haeran
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Jaikumar, Saravana
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of business research : JBR
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Transformative subsistence entrepreneurship : a study in india
Sridharan, Srinivas
;
Maltz, Elliot
;
Viswanathan, Madhu
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 486-504
Persistent link: https://www.econbiz.de/10010467241
Saved in:
2
Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu
;
Sridharan, Srinivas
- In:
The journal of product innovation management : an …
29
(
2012
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
Saved in:
3
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
4
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
5
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
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