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~person:"Gau, Roland"
~subject:"Indien"
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Search: person:"Viswanathan, Madhubalan"
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Indien
Consumer behaviour
6
Konsumentenverhalten
6
Analphabetismus
3
Experiment
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Illiteracy
3
India
3
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Food packaging
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Indien (Süd)
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Lebensmittelverpackung
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Low income
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Low-literate
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Gau, Roland
Viswanathan, Madhu
9
Chaturvedi, Avinish
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Sridharan, Srinivas
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Dutta, Shantanu
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Gupta, Samir
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Jae, Haeran
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Jaikumar, Saravana
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Journal of business research : JBR
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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ECONIS (ZBW)
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
2
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
3
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
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