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~person:"Gedenk, Karen"
~subject:"Consumer behaviour"
~subject:"Niedrigpreisstrategie"
~subject:"Price discrimination"
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Consumer behaviour
Niedrigpreisstrategie
Price discrimination
Konsumentenverhalten
3
Rabatt
3
Rebate
3
Sales promotion
2
Verkaufsförderung
2
Absatz
1
Advertising effects
1
Brand
1
Conditional rebates
1
Consumer utility model
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Erwartungsnutzen
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Lebensmitteleinzelhandel
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Markenartikel
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Price cuts
1
Pricing strategy
1
Promotions
1
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1
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1
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Sales
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Schätzung
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Store flyers
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Subjective probability
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Supermarkets
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Gedenk, Karen
Möller, Marc
8
Armstrong, Mark
7
Watanabe, Makoto
7
Aldy, Joseph E.
5
Chen, Yongmin
4
Houde, Sébastien
4
Ambler, Kate
3
Aycinena, Diego
3
Bauer, Hans H.
3
Coey, Dominic
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Jensen, Sissel
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Kukar-Kinney, Monika
3
Lillard, Dean R.
3
Morell, Alexander
3
Pangburn, Michael S.
3
Sfekas, Andrew
3
Shy, Oz
3
Towfigh, Emanuel V.
3
Wickelgren, Abraham L.
3
Yang, Dean
3
Yin, Xiangkang
3
Zhou, Jidong
3
Anderson, Simon P.
2
Aspara, Jaakko
2
Aydinliyim, Tolga
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Bai, Billy
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Baik, Alicia
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2
Briglevics, Tamás
2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
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ECONIS (ZBW)
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
3
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
Saved in:
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