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~person:"Gerrard, Bill"
~person:"Pawlowski, Tim"
~person:"Thrassou, Alkis"
~subject:"Sports marketing"
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Sports marketing
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Gerrard, Bill
Pawlowski, Tim
Thrassou, Alkis
Kunkel, Thilo
10
Biscaia, Rui
9
Vrontis, Demetris
9
McDonald, Heath
8
Shuv-Ami, Avichai
8
Uhrich, Sebastian
7
Desbordes, Michel
6
Funk, Daniel C.
6
Katz, Matthew
6
Nufer, Gerd
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Schreyer, Dominik
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Chanavat, Nicolas
5
Koronios, Konstantinos
5
Woisetschläger, David
5
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5
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4
Chadwick, Simon
4
Delia, Elizabeth B.
4
Heere, Bob
4
Humphreys, Brad R.
4
Ko, Yong Jae
4
Lock, Daniel
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Madden, Paul
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Manoli, Argyro Elisavet
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Nüesch, Stephan
4
Ross, Stephen
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Santos, Manuel Alonso dos
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Torgler, Benno
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Wann, Daniel L.
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3
Baker, Thomas A., III.
3
Burmann, Christoph
3
Calabuig Moreno, Ferran
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Cho, Heetae
3
Doyle, Jason P.
3
Feddersen, Arne
3
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Journal of promotion management : JPM
2
Journal of sports economics
2
Journal for global business advancement : JGBA
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Review of industrial organization
1
Sport management review
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The marketing review
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1
Emotional cues and the demand for televised sports : evidence from the UEFA Champions League
Richardson, Travis
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 993-1025
Persistent link: https://www.econbiz.de/10014384475
Saved in:
2
Competition and fan substitution between professional sports leagues
Wallrafen, Tim
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Review of industrial organization
61
(
2022
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10013273595
Saved in:
3
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
4
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
5
The demand for licensed merchandise in sports : on the purchase channel choice
Nalbantis, Georgios
;
Fahrner, Marcel
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 433-451
Persistent link: https://www.econbiz.de/10011823031
Saved in:
6
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
7
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
8
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris
;
Thrassou, Alkis
;
Kartakoullis, Nicos L.
- In:
Journal for global business advancement : JGBA
7
(
2014
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Saved in:
9
Does national pride from international sporting success contribute to well-being? : an international investigation
Pawlowski, Tim
;
Downward, Paul
;
Rasciute, Simona
- In:
Sport management review
17
(
2014
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10010382566
Saved in:
10
Strategic resource planning for football clubs
Kartakoullis, Nicos L.
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal for international business and entrepreneurship …
7
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009727969
Saved in:
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