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~person:"Gerstmeier, Eva"
~person:"Kunkel, Thilo"
~person:"Okazaki, Shintaro"
~subject:"Markenführung"
~subject:"Suchmaschine"
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Markenführung
Suchmaschine
Internet marketing
28
Online-Marketing
28
Social Web
12
Social web
12
Brand management
7
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
social media
5
Advertising
4
Advertising effects
4
Athletes
4
Mobile Business
4
Mobile business
4
Search engine
4
Sportler
4
Werbewirkung
4
Werbung
4
Brand image
3
Markenimage
3
Mobile Marketing
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Athlete branding
2
Confidence
2
Data protection
2
Datenschutz
2
Japan
2
Mobile Anwendung
2
Mobile application
2
Mobile phone
2
Mobiltelefon
2
Preismanagement
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2
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English
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Gerstmeier, Eva
Kunkel, Thilo
Okazaki, Shintaro
Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
9
Ghose, Anindya
9
Jansen, Bernard J.
9
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Wilbur, Kenneth C.
9
Goldmanis, Maris
8
Sayedi, Amin
8
Whinston, Andrew B.
8
Yang, Sha
8
Chen, Jianqing
7
Kreutzer, Ralf T.
7
Rahman, Zillur
7
Rita, Paulo
7
Simonov, Andrey
7
Yang, Yanwu
7
Karjaluoto, Heikki
6
Khan, Imran
6
Pal, Pallavi
6
Pauwels, Koen
6
Theobald, Elke
6
Vashisht, Devika
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Du, Rex Yuxing
5
Dwivedi, Yogesh Kumar
5
Edelman, Benjamin
5
Filieri, Raffaele
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Hosanagar, Kartik
5
Lammenett, Erwin
5
Long, Fei
5
Nusair, Khaldoon
5
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European Sport management quarterly : ESMQ
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
11
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1
Managing social media through crisis : a content analysis of Instagram posts before and during the COVID-19 pandemic
Kennedy, Heather
;
Bredikhina, Nataliya
;
Athanas-Linden, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014475745
Saved in:
2
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
3
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
4
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
5
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
Saved in:
6
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
7
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
8
E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing
Skiera, Bernd
;
Stepanchuk, Tanja
;
Gerstmeier, Eva
- In:
Wirtschaft und Berufserziehung : W & B ; Zeitschrift …
60
(
2008
)
11
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003775995
Saved in:
9
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
10
Optimale Positionierung von Suchwortanzeigen
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
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