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~person:"Ghauri, Pervez N."
~person:"Jain, Subhash C."
~person:"Manrai, Ajay K."
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International marketing
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Ghauri, Pervez N.
Jain, Subhash C.
Manrai, Ajay K.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
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Keegan, Warren J.
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Meffert, Heribert
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Zentes, Joachim
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Swoboda, Bernhard
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Zou, Shaoming
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Craig, C. S.
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Fantapié Altobelli, Claudia
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Mooij, Marieke K. de
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Steenkamp, Jan-Benedict E. M.
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Katsikeas, Constantine S.
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Leonidou, Leonidas C.
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Sheth, Jagdish N.
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Solberg, Carl Arthur
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Sousa, Carlos M. P.
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Schlegelmilch, Bodo B.
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Westjohn, Stanford A.
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Berndt, Ralph
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Johansson, Johny K.
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Kaynak, Erdener
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Laroche, Michel
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Cateora, Philip R.
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Javalgi, Rajshekhar G.
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Magnusson, Peter
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Meissner, Hans Günther
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Müller, Stefan
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Usunier, Jean-Claude
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Edward Elgar Publishing
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State of the Art of Research in International Marketing Conference <(2001 :University of Connecticut)>
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International business review : the official journal of the European International Business Academy
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International journal of business and economics
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International marketing ; Vol. 1
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International marketing in the fast changing world
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Management-Qualität contra Rezession und Krise; mit 60 Abb.
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Multicultural perspectives in customer behaviour
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The SAGE handbook of international marketing
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
New perspectives in international marketing research : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
33
(
2020
)
2
,
pp. 67-68
Persistent link: https://www.econbiz.de/10012260067
Saved in:
3
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
4
Influence of country and company characteristics on international business decisions : a review, conceptual model, and propositions
Kotler, Philip
;
Manrai, Lalita A.
;
Lascu, Dana-Nicoleta
; …
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 482-498
Persistent link: https://www.econbiz.de/10012017609
Saved in:
5
New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
6
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
7
New research on designing elements of an international marketing mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
8
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
9
Role of gender in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 111-113
Persistent link: https://www.econbiz.de/10011779411
Saved in:
10
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
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