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~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
29
Theorie
19
Theory
19
Advertising effects
15
Werbewirkung
15
Marketing management
13
Marketingmanagement
13
Brand image
11
Markenimage
11
Beziehungsmarketing
10
Brand management
10
Deutschland
10
Germany
10
Markenführung
10
Market research
10
Marktforschung
10
Relationship marketing
10
Marketing theory
9
Marketingtheorie
9
Consumer goods marketing
7
Konsumgütermarketing
7
Advertising
6
Brand
6
Lieferantenmanagement
6
Markenartikel
6
Supplier relationship management
6
Werbung
6
Customer service
4
Kundenservice
4
Product management
4
Produktmanagement
4
Experiment
3
International marketing
3
Internet
3
Internet marketing
3
Marketing
3
Online-Marketing
3
Product differentiation
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Article
32
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Aufsatz in Zeitschrift
Article in journal
32
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5
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5
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German
16
English
16
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Gierl, Heribert
Han, Heesup
69
Mattila, Anna S.
50
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
36
Phau, Ian
36
Hollebeek, Linda D.
35
Vrontis, Demetris
35
Ko, Eunju
33
Walsh, Gianfranco
32
Dwivedi, Yogesh Kumar
30
Grewal, Dhruv
30
Pelsmacker, Patrick de
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Sarkar, Abhigyan
27
Bagozzi, Richard P.
26
Klaus, Philipp
26
Kumar, V.
26
Prentice, Catherine
26
Romaniuk, Jenni
26
Swoboda, Bernhard
26
Verhoef, Peter C.
26
Dens, Nathalie
25
Herrmann, Andreas
25
Khare, Arpita
25
Laroche, Michel
25
Balaji, M. S.
24
Japutra, Arnold
24
Paul, Justin
24
Sreejesh, S.
24
Filieri, Raffaele
23
Ko, Yong Jae
23
Quach, Sara
23
Wiedmann, Klaus-Peter
23
Wong, IpKin Anthony
23
Park, Jungkun
22
Rajagopal
22
Hyun, Sunghyup Sean
21
Jang, Soocheong
21
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Marketing : ZFP ; journal of research and management
5
Der Markt : international journal of marketing
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of business research : JBR
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Journal of business economics : JBE
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
32
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1
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
3
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
8
International product design of consumer goods
Gierl, Heribert
;
Zhu, Yajing
;
Yang, Ziyou
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
),
pp. 48-53
Persistent link: https://www.econbiz.de/10003533089
Saved in:
9
The effects of a value-oriented advertising strategy on brand attitude
Gierl, Heribert
;
Praxmarer-Carus, Sandra
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 148-156
Persistent link: https://www.econbiz.de/10003655103
Saved in:
10
Tendieren Konsumenten zu Kompromissen?
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
61
(
2007
)
3
,
pp. 249-270
Persistent link: https://www.econbiz.de/10003470097
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