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~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Market research"
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Consumer behaviour
Market research
Konsumentenverhalten
78
Advertising effects
54
Werbewirkung
54
Theorie
47
Theory
47
Deutschland
34
Germany
34
Advertising
28
Werbung
26
Brand image
22
Markenimage
22
Marketing management
17
Marketingmanagement
17
Marktforschung
14
Brand management
13
Markenführung
13
Brand
12
Experiment
12
Markenartikel
12
Beziehungsmarketing
11
Marketing
11
Preismanagement
11
Pricing strategy
11
Relationship marketing
11
Innovation
9
Marketing theory
9
Marketingtheorie
9
Psychology of advertising
9
Werbepsychologie
9
Consumer goods marketing
8
Emotion
8
Konsumgütermarketing
8
Advertising planning
7
Estimation
7
Lieferantenmanagement
7
Product management
7
Product quality
7
Produktmanagement
7
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All
Undetermined
10
Type of publication
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Article
86
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Aufsatz im Buch
7
Book section
7
Bibliografie enthalten
2
Bibliography included
2
Hochschulschrift
1
Lehrbuch
1
Textbook
1
Thesis
1
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Language
All
German
47
English
41
Author
All
Gierl, Heribert
Han, Heesup
115
Belk, Russell W.
111
Herrmann, Andreas
102
Huber, Frank
98
Grunert, Klaus G.
96
Mattila, Anna S.
96
Bauer, Hans H.
89
Lusk, Jayson L.
84
Sheth, Jagdish N.
83
Wiedmann, Klaus-Peter
83
Phau, Ian
80
Usman, Osly
76
Bagozzi, Richard P.
72
Grewal, Dhruv
70
Khare, Arpita
70
Dwivedi, Yogesh Kumar
67
Nayga, Rodolfo M.
66
Homburg, Christian
65
Loureiro, Sandra Maria Correia
65
Malhotra, Naresh K.
64
Foxall, Gordon R.
63
Wansink, Brian
63
Agarwal, Sumit
62
Septianto, Felix
62
Stavins, Joanna
61
Pelsmacker, Patrick de
60
Paul, Justin
58
Jang, Soocheong
57
Ko, Eunju
56
Verhoef, Peter C.
56
Chintagunta, Pradeep K.
55
Janssen, Maarten C. W.
55
Laroche, Michel
55
Walsh, Gianfranco
54
Diamantopoulos, Adamantios
53
Krishna, Aradhna
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
52
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Published in...
All
Marketing : ZFP ; journal of research and management
17
Jahrbuch der Absatz- und Verbrauchsforschung
9
Der Markt : international journal of marketing
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of business research : JBR
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
OR-Spektrum : quantitative approaches in management
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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Source
All
ECONIS (ZBW)
88
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1
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10
of
88
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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