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~person:"Gierl, Heribert"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Konsumentenverhalten
Theorie
Consumer behaviour
78
Advertising effects
54
Werbewirkung
54
Theory
47
Deutschland
34
Germany
34
Advertising
28
Werbung
26
Brand image
22
Markenimage
22
Marketing management
17
Marketingmanagement
17
Marktforschung
14
Brand management
13
Markenführung
13
Brand
12
Experiment
12
Markenartikel
12
Market research
12
Beziehungsmarketing
11
Marketing
11
Preismanagement
11
Pricing strategy
11
Relationship marketing
11
Innovation
9
Marketing theory
9
Marketingtheorie
9
Psychology of advertising
9
Werbepsychologie
9
Consumer goods marketing
8
Emotion
8
Konsumgütermarketing
8
Advertising planning
7
Estimation
7
Lieferantenmanagement
7
Product management
7
Product quality
7
Produktmanagement
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Article
108
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2
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99
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99
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8
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8
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2
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2
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1
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1
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Language
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German
68
English
42
Author
All
Gierl, Heribert
Nijkamp, Peter
530
Acemoglu, Daron
516
Güth, Werner
497
Stiglitz, Joseph E.
452
Snower, Dennis J.
446
Gersbach, Hans
441
Pestieau, Pierre
440
Creedy, John
409
Stark, Oded
406
Pesaran, M. Hashem
393
Koskela, Erkki
392
Aizenman, Joshua
383
Heckman, James J.
362
Helpman, Elhanan
355
Zenou, Yves
353
Phillips, Peter C. B.
339
Frey, Bruno S.
334
Cremer, Helmuth
333
Svensson, Lars E. O.
332
Thisse, Jacques-François
331
Broll, Udo
329
Woodford, Michael
323
Kaplow, Louis
321
Konrad, Kai A.
319
Franses, Philip Hans
318
Batabyal, Amitrajeet A.
308
Shavell, Steven
308
Tirole, Jean
304
Lambertini, Luca
297
Artus, Patrick
296
Härdle, Wolfgang
291
Buiter, Willem H.
285
Grossman, Gene M.
282
Shleifer, Andrei
275
Marjit, Sugata
273
Aghion, Philippe
272
Devereux, Michael B.
270
Glaeser, Edward L.
266
Andersen, Torben M.
265
Aronsson, Thomas
261
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Marketing : ZFP ; journal of research and management
23
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
11
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of business economics : JBE
8
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business research : JBR
3
Zeitschrift für Planung : ZP
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal für Betriebswirtschaft : management review quarterly
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Cutting edge international research
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Handelsforschung
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
OR-Spektrum : quantitative approaches in management
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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ECONIS (ZBW)
110
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10
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110
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1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
9
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
10
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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