//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Behaviour"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
70
Konsumentenverhalten
70
Advertising effects
19
Werbewirkung
19
Theorie
15
Theory
15
Advertising
14
Werbung
14
Brand image
12
Deutschland
12
Germany
12
Markenimage
12
Preismanagement
9
Pricing strategy
9
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Experiment
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Decision theory
5
Emotion
5
Entscheidungstheorie
5
Relationship marketing
5
Consumer goods marketing
4
Konsumgütermarketing
4
Perception
4
Product management
4
Produktmanagement
4
Wahrnehmung
4
Customer service
3
Internet marketing
3
Kundenservice
3
Luxury goods
3
Luxusgüter
3
Marketing theory
3
Marketingtheorie
3
Online-Marketing
3
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
77
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
77
Aufsatz im Buch
8
Book section
8
Bibliografie enthalten
1
Bibliography included
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
42
English
35
Author
All
Gierl, Heribert
Han, Heesup
161
Mattila, Anna S.
101
Güth, Werner
89
Lusk, Jayson L.
84
Phau, Ian
82
Nayga, Rodolfo M.
76
Dwivedi, Yogesh Kumar
70
Khare, Arpita
70
Jang, Soocheong
69
Grewal, Dhruv
67
Kirchler, Erich
66
Loureiro, Sandra Maria Correia
66
Sela, Aner
65
Torgler, Benno
64
Herrmann, Andreas
58
Septianto, Felix
58
Walsh, Gianfranco
58
Bagozzi, Richard P.
57
Paul, Justin
57
Wong, IpKin Anthony
57
Chen, Jing
55
Law, Chun Hung Roberts
55
Ko, Eunju
54
Belk, Russell W.
53
Kim, Seongseop
51
Laroche, Michel
49
Wang, Ying
49
Bang, Nguyen
48
Kim, Jungkeun
48
Pelsmacker, Patrick de
48
Kim, Woo Gon
47
Levin, Dan
46
Alm, James
45
Hyun, Sunghyup Sean
44
Sharma, Piyush
44
Thurasamy Ramayah
44
Diamantopoulos, Adamantios
43
Hollebeek, Linda D.
43
Yang, Yang
43
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
17
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Der Markt : international journal of marketing
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business economics : JBE
4
Journal of business research : JBR
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
Zeitschrift für Planung : ZP
1
more ...
less ...
Source
All
ECONIS (ZBW)
77
Showing
1
-
10
of
77
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
5
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
6
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
7
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
8
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
9
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
10
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->