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~person:"Gil Saura, Irene"
~person:"Kim, Kyung Hoon"
~subject:"Brand management"
~subject:"Kundenwert"
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Search: subject:"Customer relationship management"
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Brand management
Kundenwert
Beziehungsmarketing
50
Relationship marketing
50
Consumer behaviour
21
Konsumentenverhalten
21
Customer satisfaction
16
Kundenzufriedenheit
16
Brand image
15
Einzelhandel
15
Markenimage
15
Retail trade
15
Markenführung
14
Customer value
13
Dienstleistungsqualität
13
Service quality
13
Lieferantenmanagement
9
Supplier relationship management
9
Spain
7
Spanien
7
B-to-B-Marketing
6
Business-to-business marketing
6
Hotel industry
6
Hotellerie
6
Innovation
6
Marketing management
6
Marketingmanagement
6
Brand equity
5
Information technology
5
Informationstechnik
5
Betriebliche Wertschöpfung
4
Brand loyalty
4
Loyalty
4
Perceived value
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Customer integration
3
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English
23
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Gil Saura, Irene
Kim, Kyung Hoon
Kumar, V.
35
Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
16
Bruhn, Manfred
14
Madhani, Pankaj M.
14
Verhoef, Peter C.
14
Fetscherin, Marc
13
Günter, Bernd
13
Khan, Imran
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Burmann, Christoph
12
Eggert, Andreas
12
Fournier, Susan
11
Huber, Frank
11
Japutra, Arnold
11
Ko, Eunju
11
Kumar, Vikas
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
Guzman, Francisco
10
Han, Heesup
10
Heinonen, Kristina
10
Helm, Sabrina
10
King, Ceridwyn
10
Neslin, Scott A.
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Bauer, Hans H.
9
Fader, Peter
9
Kunkel, Thilo
9
Lemon, Katherine N.
9
Reinartz, Werner J.
9
Hammerschmidt, Maik
8
Henseler, Jörg
8
Hyun, Sunghyup Sean
8
Karjaluoto, Heikki
8
Kaufmann, Hans Rüdiger
8
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Journal of business research : JBR
7
International journal of hospitality management
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
The journal of brand management : an international journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
23
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
3
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
6
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
9
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
10
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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