Kim, Hyun Hee; Sun, Sunny; Law, Chun Hung Roberts - In: Journal of economics & management 44 (2022) 1, pp. 187-209
Aim/purpose - This paper aims at examining the value propositions of tourism marketing for smartphone marketing and the … interviews, the present study explored and compared the value proposition of smartphone destination marketing of the NTOs in Hong …/limitations - An increasing number of destination marketing organizations have been adopting smartphones to meet the demands of the …