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~person:"Gil Saura, Irene"
~person:"Kumar, V."
~person:"Tadajewski, Mark"
~type_genre:"Article in journal"
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Beziehungsmarketing
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51
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44
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44
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38
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Gil Saura, Irene
Kumar, V.
Tadajewski, Mark
Han, Heesup
94
Vrontis, Demetris
85
Melewar, T. C.
79
Homburg, Christian
74
Gierl, Heribert
70
Herrmann, Andreas
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69
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67
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62
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62
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62
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58
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58
Dwivedi, Yogesh Kumar
57
Cheng, T. C. E.
55
Palmatier, Robert W.
55
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51
Phau, Ian
51
Law, Chun Hung Roberts
50
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50
Ko, Eunju
48
O'Cass, Aron
48
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47
Thrassou, Alkis
47
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46
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45
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Journal of marketing
20
Journal of historical research in marketing
18
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Marketing theory
11
Journal of marketing management : MM
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
MSI reports : working paper series
4
Service business
4
The journal of brand management : an international journal
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
MIT sloan management review
3
European retail research
2
International journal of forecasting
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
California management review
1
European journal of marketing : EJM
1
European research on management and business economics
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
193
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
3
Marketing
, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
4
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
5
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
6
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
7
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
8
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
9
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
10
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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