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~person:"Gil Saura, Irene"
~person:"Kumar, V."
~person:"Walsh, Gianfranco"
~type_genre:"Article in journal"
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Search: subject:"MARKETING"
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Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
35
Kundenzufriedenheit
35
Marketing management
35
Marketingmanagement
35
Customer value
33
Kundenwert
33
Brand management
30
Markenführung
30
Brand image
24
Markenimage
24
Dienstleistungsqualität
22
Einzelhandel
22
Retail trade
22
Service quality
22
Lieferantenmanagement
20
Supplier relationship management
20
Marketing
18
USA
17
United States
17
Viral marketing
17
Virales Marketing
17
Deutschland
15
Germany
15
Theorie
15
Theory
15
B-to-B-Marketing
14
Business-to-business marketing
14
Customer service
13
Kundenservice
13
Market research
12
Marktforschung
12
Brand
11
Internet marketing
11
Markenartikel
11
Online-Marketing
11
Customer integration
10
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Undetermined
76
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Article
201
Book / Working Paper
1
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Article in journal
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202
Aufsatz im Buch
24
Book section
24
Lehrbuch
19
Textbook
12
Festschrift
11
Case study
8
Fallstudie
8
Collection of articles of several authors
7
Sammelwerk
7
Glossar enthalten
5
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Aufsatzsammlung
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2
Article
2
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Einführung
1
Fallstudiensammlung
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
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Language
All
English
183
German
19
Author
All
Gil Saura, Irene
Kumar, V.
Walsh, Gianfranco
Han, Heesup
94
Vrontis, Demetris
85
Melewar, T. C.
79
Homburg, Christian
74
Gierl, Heribert
70
Herrmann, Andreas
70
Pitt, Leyland F.
69
Mattila, Anna S.
67
Svensson, Göran
66
Bang, Nguyen
62
Loureiro, Sandra Maria Correia
62
Verhoef, Peter C.
62
Grewal, Dhruv
58
Dwivedi, Yogesh Kumar
57
Cheng, T. C. E.
55
Palmatier, Robert W.
55
Bruhn, Manfred
51
Phau, Ian
51
Law, Chun Hung Roberts
50
Lusch, Robert F.
50
Tadajewski, Mark
49
Ko, Eunju
48
O'Cass, Aron
48
Hollebeek, Linda D.
47
Thrassou, Alkis
47
Calantone, Roger J.
46
Henneberg, Stephan
46
Hunt, Shelby D.
46
Merrilees, Bill
46
Romaniuk, Jenni
46
Ruyter, Ko de
46
Smith, Alan D.
46
Swoboda, Bernhard
46
Pelsmacker, Patrick de
45
Sharma, Piyush
45
Prentice, Catherine
44
Foroudi, Pantea
43
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Published in...
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Journal of marketing
20
Journal of the Academy of Marketing Science
15
Journal of marketing research : JMR
11
Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing : ZFP ; journal of research and management
7
Journal of international marketing
6
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of service research : JSR
4
MSI reports : working paper series
4
Service business
4
The journal of brand management : an international journal
4
European management journal
3
Journal of service research
3
Journal of vacation marketing : an international journal
3
MIT sloan management review
3
Psychology & marketing
3
The journal of services marketing
3
European journal of marketing : EJM
2
European retail research
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of forecasting
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing management : MM
2
Journal of service management
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
The service industries journal
2
Zeitschrift für Energiewirtschaft : ZfE
2
Academy of Management journal : AMJ
1
British journal of management
1
British journal of management : BJM
1
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Source
All
ECONIS (ZBW)
202
Showing
1
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10
of
202
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date (oldest first)
1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
3
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
4
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
5
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
6
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
Saved in:
7
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
8
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
9
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
10
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
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