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~person:"Gil Saura, Irene"
~person:"Kumar, V."
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
94
Relationship marketing
94
Consumer behaviour
46
Konsumentenverhalten
46
Customer value
38
Kundenwert
38
Marketing management
35
Marketingmanagement
35
Customer satisfaction
28
Kundenzufriedenheit
28
Brand management
24
Markenführung
24
Lieferantenmanagement
23
Supplier relationship management
23
Brand image
21
Einzelhandel
21
Markenimage
21
Retail trade
21
Dienstleistungsqualität
16
Service quality
16
B-to-B-Marketing
15
Business-to-business marketing
15
Marketing
15
USA
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United States
15
Spain
13
Spanien
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Theorie
13
Theory
13
Viral marketing
12
Virales Marketing
12
Performance measurement
11
Performance-Messung
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Hotel industry
10
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10
Customer integration
9
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9
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9
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160
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Article in journal
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144
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English
159
German
2
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Gil Saura, Irene
Kumar, V.
Bruhn, Manfred
139
Homburg, Christian
138
Esch, Franz-Rudolf
110
Herrmann, Andreas
96
Han, Heesup
94
Bauer, Hans H.
86
Melewar, T. C.
86
Vrontis, Demetris
86
Gierl, Heribert
81
Meffert, Heribert
75
Wiedmann, Klaus-Peter
73
Pitt, Leyland F.
72
Svensson, Göran
71
Baumgarth, Carsten
70
Mattila, Anna S.
70
Verhoef, Peter C.
69
Kleinaltenkamp, Michael
68
Walsh, Gianfranco
65
Bang, Nguyen
64
Huber, Frank
64
Loureiro, Sandra Maria Correia
64
Tadajewski, Mark
64
Grewal, Dhruv
63
Skiera, Bernd
63
Swoboda, Bernhard
63
Palmatier, Robert W.
59
Dwivedi, Yogesh Kumar
58
Krafft, Manfred
57
Lusch, Robert F.
57
Pelsmacker, Patrick de
57
Cheng, T. C. E.
56
Burmann, Christoph
55
Phau, Ian
54
Vargo, Stephen L.
54
Nufer, Gerd
53
Foroudi, Pantea
52
Hollebeek, Linda D.
52
Hunt, Shelby D.
52
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Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
MSI reports : working paper series
4
Service business
4
The journal of brand management : an international journal
4
MIT sloan management review
3
European retail research
2
Handbook of research on customer equity in marketing
2
International journal of forecasting
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
Advanced technologies management for retailing : frameworks and cases
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
California management review
1
Customer engagement marketing
1
Customer relations
1
European research on management and business economics
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of contemporary hospitality management
1
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ECONIS (ZBW)
161
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
3
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
4
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
5
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
6
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
7
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
8
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
9
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
10
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
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