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~person:"Gil Saura, Irene"
~person:"Kumar, V."
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Beziehungsmarketing
85
Relationship marketing
85
Consumer behaviour
44
Konsumentenverhalten
44
Customer value
32
Kundenwert
32
Marketing management
30
Marketingmanagement
30
Customer satisfaction
27
Kundenzufriedenheit
27
Brand management
23
Markenführung
23
Einzelhandel
22
Retail trade
22
Brand image
21
Markenimage
21
Lieferantenmanagement
20
Supplier relationship management
20
Dienstleistungsqualität
16
Service quality
16
Marketing
15
B-to-B-Marketing
14
Business-to-business marketing
14
USA
13
United States
13
Viral marketing
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Virales Marketing
13
Theorie
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Theory
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Firm performance
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Spain
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Spanien
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Unternehmenserfolg
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Hotel industry
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Hotellerie
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Performance measurement
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Performance-Messung
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8
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Internet marketing
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Article
143
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
144
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17
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English
145
German
1
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Gil Saura, Irene
Kumar, V.
Bruhn, Manfred
96
Han, Heesup
94
Homburg, Christian
94
Melewar, T. C.
86
Vrontis, Demetris
86
Herrmann, Andreas
81
Sheth, Jagdish N.
81
Gierl, Heribert
70
Pitt, Leyland F.
69
Mattila, Anna S.
67
Meffert, Heribert
66
Svensson, Göran
66
Tadajewski, Mark
65
Bang, Nguyen
64
Loureiro, Sandra Maria Correia
63
Verhoef, Peter C.
62
Walsh, Gianfranco
62
Grewal, Dhruv
60
Dwivedi, Yogesh Kumar
59
Palmatier, Robert W.
58
Cheng, T. C. E.
55
Lusch, Robert F.
53
Phau, Ian
52
Bauer, Hans H.
51
Hollebeek, Linda D.
50
Kleinaltenkamp, Michael
50
Law, Chun Hung Roberts
50
Wiedmann, Klaus-Peter
50
Ko, Eunju
48
O'Cass, Aron
48
Swoboda, Bernhard
48
Hunt, Shelby D.
47
Thrassou, Alkis
47
Calantone, Roger J.
46
Esch, Franz-Rudolf
46
Henneberg, Stephan
46
Merrilees, Bill
46
Pelsmacker, Patrick de
46
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Journal of marketing
20
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international marketing
5
Journal of retailing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
MSI reports : working paper series
4
Service business
4
The journal of brand management : an international journal
4
MIT sloan management review
3
European retail research
2
International journal of forecasting
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
The service industries journal
2
California management review
1
European research on management and business economics
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business-to-business marketing
1
Journal of consumer behaviour : an international research review
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of industrial and business economics
1
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ECONIS (ZBW)
146
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1
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
3
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
4
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
5
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
6
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
7
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
8
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
9
The role of marketer-generated content in customer engagement
marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
10
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
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