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~person:"Gil Saura, Irene"
~subject:"Beziehungsmarketing"
~type:"article"
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Search: subject:"Behaviour"
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Beziehungsmarketing
Consumer behaviour
23
Konsumentenverhalten
23
Relationship marketing
16
Einzelhandel
11
Retail trade
11
Brand image
9
Markenimage
9
Customer satisfaction
8
Kundenzufriedenheit
8
Brand management
7
Markenführung
7
Hotel industry
6
Hotellerie
6
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
CHAID
4
Motivation
4
Brand equity
3
Customer value
3
Dienstleistungsqualität
3
Internet marketing
3
Kundenwert
3
Marketing management
3
Marketingmanagement
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Online-Marketing
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Perceived quality
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Perceived value
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Satisfaction
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Service quality
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Spain
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Spanien
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Structural equation model
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Strukturgleichungsmodell
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Sustainability
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loyalty
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Comparison
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Croatia
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English
16
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Gil Saura, Irene
Han, Heesup
45
Hollebeek, Linda D.
32
Mattila, Anna S.
29
Loureiro, Sandra Maria Correia
22
Bang, Nguyen
20
Kumar, V.
20
Verhoef, Peter C.
20
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Ahn, Jiseon
17
Hyun, Sunghyup Sean
17
Kumar, Vikas
17
So, Kevin Kam Fung
17
Wong, IpKin Anthony
17
Khan, Imran
16
Sesé, F. Javier
16
Balaji, M. S.
15
Quach, Sara
15
Evanschitzky, Heiner
14
Grewal, Dhruv
14
Japutra, Arnold
14
Qu, Hailin
14
Rahman, Zillur
14
Tanford, Sarah
14
Bilgihan, Anil
13
Das, Gopal
13
Gong, Taeshik
13
King, Ceridwyn
13
Lemon, Katherine N.
13
McDonald, Heath
13
Roy, Sanjit
13
Sreejesh, S.
13
Walsh, Gianfranco
13
Gustafsson, Anders
12
Huber, Frank
12
Keiningham, Timothy
12
Kim, Wansoo
12
Leckie, Civilai
12
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Service business
1
The service industries journal
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ECONIS (ZBW)
16
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1
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
4
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
5
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
6
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
7
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
8
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
9
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
10
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
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