//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gil Saura, Irene"
~subject:"Consumer behaviour"
~subject:"Online retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online retailing
Beziehungsmarketing
37
Relationship marketing
37
Customer satisfaction
15
Einzelhandel
15
Konsumentenverhalten
15
Kundenzufriedenheit
15
Retail trade
15
Brand image
12
Dienstleistungsqualität
12
Markenimage
12
Service quality
12
Brand management
9
Markenführung
9
Customer value
7
Kundenwert
7
Lieferantenmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Hotel industry
6
Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand loyalty
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Kroatien
3
Marketing management
3
Marketingmanagement
3
Perceived quality
3
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Gil Saura, Irene
Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Bang, Nguyen
19
Klaus, Philipp
19
Prentice, Catherine
19
Quach, Sara
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
So, Kevin Kam Fung
16
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bruhn, Manfred
13
Das, Gopal
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
McDonald, Heath
13
Neslin, Scott A.
13
Rahman, Zillur
13
Schumann, Jan Hendrik
13
more ...
less ...
Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Service business
1
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
4
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
5
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
6
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
7
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
8
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
9
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
10
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->