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~person:"Gilal, Faheem Gul"
~person:"Heitmann, Mark"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Search: subject_exact:"Produktdesign"
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Konsumentenverhalten
Product design
11
Produktgestaltung
11
Consumer behaviour
7
Automotive industry
4
Brand management
4
Kfz-Industrie
4
Markenführung
4
Kraftfahrzeug
3
Motor vehicle
3
Product differentiation
3
Produktdifferenzierung
3
Brand image
2
Markenimage
2
Aesthetics
1
Auftragsfertigung
1
Bekleidungsindustrie
1
Bewertung
1
Clothing industry
1
Consumer goods marketing
1
Consumer preferences
1
Credence goods
1
Customer analysis
1
Customer satisfaction
1
Customer service
1
Dauerhafte Konsumgüter
1
Decision
1
Decision under uncertainty
1
Deutschland
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Durable goods
1
Empirical method
1
Empirische Methode
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Entscheidung
1
Entscheidung unter Unsicherheit
1
Ergonomics
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Ergonomie
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Evaluation
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Generational cohorts
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Germany
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Article
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Article in journal
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English
4
German
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Gilal, Faheem Gul
Heitmann, Mark
Herrmann, Andreas
8
Dahl, Darren W.
5
Hagtvedt, Henrik
4
Landwehr, Jan Rüdiger
4
Moreau, C. Page
4
Orth, Ulrich R.
4
Zhang, Dan
4
Bettels, Jannick
3
Chen, Haipeng
3
Chhajed, Dilip
3
Chitturi, Ravindra
3
Deng, Xiaoyan
3
Gilal, Rukhsana Gul
3
Kumar, Deepak S.
3
Landwehr, Jan R.
3
Mishra, Abhishek
3
Patrick, Vanessa M.
3
Purani, Keyoor
3
Schnurr, Benedikt
3
Schreier, Martin
3
Townsend, Claudia
3
Wentzel, Daniel
3
Wiedmann, Klaus-Peter
3
Ackermann, Claire-Lise
2
Aghdaie, Fathollah Amiri
2
Akarte, Milind M.
2
Chattaraman, Veena
2
Fort-Rioche, Laurence
2
Fuchs, Christoph
2
Funk, Daniel C.
2
Gilal, Naeem Gul
2
Gong, Xiushuang
2
Haase, Janina
2
Haug, Anders
2
Herd, Kelly B.
2
Honea, Heather
2
Idemen, Elif
2
Jiang, Yuwei
2
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Die Betriebswirtschaft : DBW
1
European journal of international management : EJIM
1
International journal of technology, policy and management : IJTPM
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
MSI reports : working paper series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
7
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1
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
2
Towards a new model for purchase intention of smartphones : theoretical extension and analysis
Bhutto, Niaz Ahmed
;
Gilal, Faheem Gul
;
Gilal, Rukhsana Gul
- In:
International journal of technology, policy and …
21
(
2021
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012800978
Saved in:
3
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
4
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
5
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Saved in:
6
Order in product customization decisions
Levav, Jonathan
;
Heitmann, Mark
;
Herrmann, Andreas
; …
- In:
MSI reports : working paper series
(
2008
)
2
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
Saved in:
7
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
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