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~person:"Gilmore, Audrey"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
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Marketingmanagement
Marketing management
16
KMU
14
SME
14
Marketing
9
Entrepreneurship
7
Entrepreneurship approach
7
Business start-up
4
Cultural heritage
4
Kulturgüter
4
Tourism industry
4
Tourism marketing
4
Tourismusmarketing
4
Tourismuswirtschaft
4
Unternehmensgründung
4
Beziehungsmarketing
3
Competitive advantage
3
Consumer behaviour
3
Großbritannien
3
Innovation
3
Konsumentenverhalten
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
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3
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3
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Wettbewerbsvorteil
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Einzelhandel
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2
Innovationsmanagement
2
Marketing theory
2
Marketingtheorie
2
Nachhaltige Entwicklung
2
Retail trade
2
Sportmarketing
2
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2
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2
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Aufsatz in Zeitschrift
Multi-volume publication
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16
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16
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Gilmore, Audrey
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Sheth, Jagdish N.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
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Journal of strategic marketing
7
European journal of marketing : EJM
3
International entrepreneurship and management journal
2
Journal of business research : JBR
1
Marketing intelligence & planning
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The marketing review
1
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ECONIS (ZBW)
16
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1
Four questions of entrepreneurial
marketing
education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
2
Strategic
marketing
planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
3
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
4
Marketing
illegitimacy within SMEs : learning triggers and influence on
marketing
communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
5
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial
marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
6
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports
marketing
segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
7
Loyalty card adoption in SME retailers : the impact upon
marketing
management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
8
A new era of consumer
marketing
? : an application of co-creational
marketing
in the music industry
Gamble, Jordan
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966
Saved in:
9
Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan
;
Gilmore, Audrey
;
Gallagher, Damian
; …
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
Saved in:
10
Editorial: strategic
marketing
management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
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