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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Magnusson, Peter"
~person:"Phau, Ian"
~subject:"USA"
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Giraldi, Janaina de Moura Engracia
Magnusson, Peter
Phau, Ian
Cadot, Olivier
9
De Melo, Jaime
6
Portugal-Pérez, Alberto
6
Carrère, Céline
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Mattoo, Aaditya
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Entrepreneurship in international marketing
1
International marketing review
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
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ECONIS (ZBW)
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
2
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
4
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
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