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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"Markenführung"
~subject:"attitudes"
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Markenführung
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7901 10-03-14; 7835/0206
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Giraldi, Janaina de Moura Engracia
Phau, Ian
Diamantopoulos, Adamantios
6
Pike, Steven
6
Jaffe, Eugene D.
4
Magnusson, Peter
4
Melewar, T. C.
4
Papadopoulos, Nicolas G.
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Westjohn, Stanford A.
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Aiello, Gaetano
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Balabanis, George
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Bianchi, Constanza
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Checchinato, Francesca
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Hamzaoui-Essoussi, Leila
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Higgins, David M.
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Klein, Kristina
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Lee, Sangwon
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Mandler, Timo
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Merunka, Dwight
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Rashid, Arooj
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Rosker, Eduardo
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Sethuraman, Raj
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Vescovi, Tiziano
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Wang, Cheng Lu
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Yeniceri, Tulay
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Avdan, Oksana
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International journal of business and globalisation : IJBG
1
International journal of event and festival management
1
Journal of international consumer marketing
1
Marketing intelligence & planning
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of brand management : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
2
How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10012200791
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3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia
;
Maheshwari, Vishwas
; …
- In:
International journal of business and globalisation : IJBG
21
(
2018
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
Saved in:
5
Reciprocal effect of tourist destinations on the strength of national tourism brands
Santos, Glauber Eduardo de Oliveira
;
Giraldi, Janaina …
- In:
Tourism management : research, policies, practice
61
(
2017
),
pp. 443-450
Persistent link: https://www.econbiz.de/10011709046
Saved in:
6
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
7
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
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