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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Parvinen, Petri"
~person:"Schmitz, Christian"
~subject:"Marketingmanagement"
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Search: subject:"B-to-B-Marketing"
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Marketingmanagement
B-to-B-Marketing
81
Business-to-business marketing
81
Lieferantenmanagement
31
Supplier relationship management
31
Investitionsgütermarketing
27
Business-to-Business-Marketing
22
Beziehungsmarketing
19
Relationship marketing
19
Theorie
17
Theory
17
Verkauf
15
Marketing management
13
Salespeople
13
Selling
13
Verkaufspersonal
13
Bundling strategy
11
Deutschland
11
Germany
11
Leistungsbündel
11
Physical distribution
11
Vertrieb
11
Beschaffung
10
Betriebliche Wertschöpfung
10
Direktmarketing
10
Procurement
10
Value creation
10
Customer value
8
Kundenwert
8
Marketing
7
Kundenorientierung
6
Consumer behaviour
5
Dienstleistungsmarketing
5
Konsumentenverhalten
5
Kundenmanagement
5
Sales management
5
Services marketing
5
Angebotsbearbeitung
4
Aufsatzsammlung
4
Auftragsabwicklung
4
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Undetermined
4
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Book / Working Paper
10
Article
8
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Aufsatzsammlung
7
Collection of articles of several authors
7
Sammelwerk
7
Article in journal
5
Aufsatz in Zeitschrift
5
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5
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4
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3
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3
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2
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1
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1
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German
11
English
6
Undetermined
1
Author
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Godefroid, Peter
Jacob, Frank
Kleinaltenkamp, Michael
Parvinen, Petri
Schmitz, Christian
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Blythe, Jim
4
Grewal, Rajdeep
4
Lilien, Gary L.
4
Pepels, Werner
4
Plinke, Wulff
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Zimmerman, Alan S.
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Fuchs, Wolfgang
3
Guo, Chiquan
3
Homburg, Christian
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Worm, Stefan
3
Yan, Ruiliang
3
Andersen, Poul Houman
2
Anees-ur-Rehman, Muhammad
2
Baaken, Thomas
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Technischer Vertrieb
3
Advances in services marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
ESCP-EAP working paper
1
Engineering online library
1
Harvard-Business-Manager : das Wissen der Besten
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Springer eBook Collection / Business and Economics
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
2
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1
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10
of
18
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date (oldest first)
1
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
3
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
4
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
5
Die Kunden im Visier
Kleinaltenkamp, Michael
;
Classen, Matthias
;
Fischer, Andreas
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10008809346
Saved in:
6
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
7
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
8
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004874109
Saved in:
9
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
10
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
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