//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"O'Cass, Aron"
~person:"Schmitz, Christian"
~subject:"Business-to-Business-Marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Business-to-Business-Marketing
Marketingmanagement
B-to-B-Marketing
37
Business-to-business marketing
37
Lieferantenmanagement
14
Supplier relationship management
14
Beziehungsmarketing
11
Relationship marketing
11
Salespeople
9
Verkaufspersonal
9
Investitionsgütermarketing
8
Bundling strategy
7
Leistungsbündel
7
Selling
7
Verkauf
7
Deutschland
6
Germany
6
Marketing management
6
Betriebliche Wertschöpfung
5
Direktmarketing
5
Kundenorientierung
5
Value creation
5
Kundenmanagement
4
Beschaffung
3
Brand management
3
Business services
3
Consumer behaviour
3
Customer integration
3
Dienstleistungssektor
3
Erfolgsfaktor
3
Firm performance
3
Konsumentenverhalten
3
Kundenintegration
3
Markenführung
3
Marketing
3
Procurement
3
Service industry
3
Success factor
3
Theorie
3
Theory
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
13
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Lehrbuch
3
Textbook
3
Aufsatzsammlung
2
Konferenzschrift
2
Arbeitspapier
1
Collection of articles of several authors
1
Conference proceedings
1
Graue Literatur
1
Non-commercial literature
1
Sammelwerk
1
Working Paper
1
more ...
less ...
Language
All
German
10
English
5
Undetermined
1
Author
All
Godefroid, Peter
Jacob, Frank
O'Cass, Aron
Schmitz, Christian
Kleinaltenkamp, Michael
21
Pförtsch, Waldemar A.
10
Homburg, Christian
9
Baumgarth, Carsten
8
Di Benedetto, C. Anthony
8
Hofmaier, Richard
8
Lindgreen, Adam
8
Lippold, Dirk
8
Pepels, Werner
8
Werani, Thomas
8
Geile, Andrea
6
Goldmann, Andreas
6
Saab, Samy
6
Sieck, Hartmut
6
Wille-Baumkauff, Benjamin
6
Backhaus, Klaus
5
Brennan, Ross
5
Canning, Louise
5
McDowell, Raymond
5
Plinke, Wulff
5
Rentzsch, Hans-Peter
5
Terho, Harri
5
Zupancic, Dirk
5
Ammann, Paul
4
Binckebanck, Lars
4
Blythe, Jim
4
Ellis, Nick
4
Fredebeul-Krein, Tobias
4
Gaubinger, Kurt
4
Geiger, Ingmar
4
Grewal, Rajdeep
4
Hiemeyer, Wolf-Dieter
4
Kindermann, Harald
4
Kreutzer, Ralf T.
4
Lilien, Gary L.
4
Masciadri, Peter
4
Plötner, Olaf
4
Rumler, Andrea
4
more ...
less ...
Published in...
All
Modernes Marketing für Studium und Praxis
4
ESCP-EAP working paper
2
Dialogmarketing 'revisited'
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Economics
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2016
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011836539
Saved in:
2
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
3
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
4
Business-to-Business-Marketing
Pförtsch, Waldemar A.
;
Godefroid, Peter
-
2013
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009740485
Saved in:
5
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
6
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003719592
Saved in:
7
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
8
Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
Saved in:
9
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004947962
Saved in:
10
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->