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~person:"Godey, Bruno"
~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~subject:"Luxury goods"
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Search: subject_exact:"Consumer Behaviour"
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Luxury goods
Consumer behaviour
129
Konsumentenverhalten
126
Deutschland
28
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28
Brand management
25
Markenführung
25
Mexico
24
Brand image
23
Luxusgüter
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22
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22
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14
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13
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Godey, Bruno
Rajagopal
Wiedmann, Klaus-Peter
Phau, Ian
31
Ko, Eunju
25
Jain, Sheetal
18
Seo, Yuri
17
Kapferer, Jean-Noël
15
Hennigs, Nadine
14
Valette-Florence, Pierre
14
Septianto, Felix
13
Shukla, Paurav
13
Christodoulides, George
12
Hyun, Sunghyup Sean
12
Shimul, Anwar Sadat
10
Amatulli, Cesare
9
Atwal, Glyn
9
Peng, Norman
9
Thaichon, Park
9
Cervellon, Marie-Cécile
8
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8
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8
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8
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8
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8
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7
Han, Heesup
7
Klarmann, Christiane
7
Klaus, Philipp
7
Michaelidou, Nina
7
Wang, Ying
7
Ahn, Jiseon
6
Aiello, Gaetano
6
Ciornea, Raluca
6
Das, Manish
6
Eastman, Jacqueline Kilsheimer
6
Heine, Klaus
6
Hudders, Liselot
6
Mishra, Sita
6
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The journal of brand management : an international journal
3
International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Luxury marketing : a challenge for theory and practice
2
Psychology & marketing
2
Schriftenreihe Marketing, Management
2
The journal of product & brand management
2
Journal of fashion marketing and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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The Oxford handbook of luxury business
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ECONIS (ZBW)
23
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1
Consumers' perceptions and evaluations of luxury and luxury brands
Wiedmann, Klaus-Peter
- In:
The Oxford handbook of luxury business
,
(pp. 287-308)
.
2022
Persistent link: https://www.econbiz.de/10013273938
Saved in:
2
Special issue: luxury marketing and branding
Christodoulides, George
(
ed.
);
Wiedmann, Klaus-Peter
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013164373
Saved in:
3
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
6
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
7
The complexity of value in the luxury industry : from consumers' individual value perception to luxury consumption
Hennings, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, …
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 922-939
Persistent link: https://www.econbiz.de/10011505887
Saved in:
8
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
9
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
10
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
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