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~person:"Good, Megan C."
~person:"Homburg, Christian"
~subject:"Verkaufspersonal"
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Search: subject:"Business-to-business marketing"
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Verkaufspersonal
Business-to-business marketing
23
B-to-B-Marketing
22
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
9
Relationship marketing
9
Business-to-Business-Marketing
7
Salespeople
7
Deutschland
6
Germany
6
Marketing management
5
Marketingmanagement
5
Selling
5
Verkauf
5
business-to-business marketing
5
Brand management
4
Consumer behaviour
4
Firm performance
4
Konsumentenverhalten
4
Markenführung
4
Theorie
4
Theory
4
Unternehmenserfolg
4
Bundling strategy
3
Leistungsbündel
3
Occupational qualification
3
Preispolitik
3
Qualifikation
3
Befragung
2
Brand
2
Brand image
2
Business ethics
2
Business-to-business sales
2
Causality analysis
2
Economics of information
2
Erfolgsfaktor
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Estimation
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Ethics
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Ethik
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Good, Megan C.
Homburg, Christian
Svensson, Göran
10
Rodríguez, Rocío
9
Schmitz, Christian
9
Rangarajan, Deva
8
Agnihotri, Raj
6
Ahearne, Michael
6
Høgevold, Nils M.
6
Otero-Neira, Carmen
6
Schwepker, Charles H. <Jr.>
6
Sridhar, Shrihari
6
Adamson, Brent
5
Dixon, Matthew
5
Itani, Omar S.
5
Pullins, Ellen
5
Terho, Harri
5
Alavi, Sascha
4
Bush, Alan J.
4
Dingus, Rebecca
4
Hughes, Douglas E.
4
Høgevold, Nils
4
Johnson, Jeff S.
4
Martin, Jennifer S.
4
Shi, Huanhuan
4
Toman, Nicholas
4
Badrinarayanan, Vishag
3
Bill, Fabian
3
Corsaro, Daniela
3
Echchakoui, Saïd
3
Friend, Scott B.
3
Grewal, Rajdeep
3
Habel, Johannes
3
Krush, Michael T.
3
Lam, Son K.
3
Lee, You-Cheong
3
Leigh, Thomas W.
3
Lilien, Gary L.
3
Lussier, Bruno
3
Maggioni, Isabella
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Journal of marketing
2
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of personal selling & sales management : JPSSM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Source
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ECONIS (ZBW)
7
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1
Empathy and grit enhance customer oriented selling
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 220-243
Persistent link: https://www.econbiz.de/10015049876
Saved in:
2
Business-to-business salespeople and political skill : relationship building, deviance, and performance
Good, Megan C.
;
Schwepker, Charles H. <Jr.>
- In:
Journal of business research : JBR
139
(
2022
),
pp. 32-43
Persistent link: https://www.econbiz.de/10013194145
Saved in:
3
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
4
Influence of salesperson political skill : improving relationship building and reducing customer-directed deviance
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10012623646
Saved in:
5
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
6
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
7
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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