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~person:"Grönroos, Christian"
~person:"Loureiro, Sandra Maria Correia"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Search: subject:"services"
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Social Web
21
Social web
21
Beziehungsmarketing
15
Consumer behaviour
15
Konsumentenverhalten
15
Relationship marketing
15
Internet marketing
13
Online-Marketing
13
Brand management
11
Dienstleistungsmarketing
11
Markenführung
11
Services marketing
11
Betriebliche Wertschöpfung
8
Value creation
8
Brand image
7
Customer integration
7
Kundenintegration
7
Markenimage
7
Services
7
Viral marketing
7
Virales Marketing
7
Dienstleistung
6
Emotion
5
Marketing theory
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Marketingtheorie
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Brand
4
Customer satisfaction
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Instagram
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Kundenzufriedenheit
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social media
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Aufsatz in Zeitschrift
Bibliography included
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Grönroos, Christian
Loureiro, Sandra Maria Correia
Gebauer, Heiko
41
Dwivedi, Yogesh Kumar
37
Hoekman, Bernard M.
36
Kowalkowski, Christian
34
Parida, Vinit
34
Bruhn, Manfred
30
Mattoo, Aaditya
30
Edvardsson, Bo
29
Siciliani, Luigi
28
Kohtamäki, Marko
27
Gallouj, Fai͏̈z
26
Tan, Yong
26
Vrontis, Demetris
26
Doloreux, David
25
Witell, Lars
25
Law, Chun Hung Roberts
24
Pitt, Leyland F.
24
Zweifel, Peter
24
Costa-Font, Joan
23
Filieri, Raffaele
22
Mention, Anne-Laure
22
Rubalcaba-Bermejo, Luis
22
Whinston, Andrew B.
22
Cheng, T. C. E.
21
Gustafsson, Anders
21
Hajli, Nick
21
Ruyter, Ko de
21
Adlung, Rudolf
20
Füller, Johann
20
Harrigan, Paul
20
Kumar, Vikas
20
Moshirian, Fariborz
20
Rita, Paulo
20
Walwei, Ulrich
20
Pestieau, Pierre
19
Skiera, Bernd
19
Wirtz, Bernd W.
19
Cremer, Helmuth
18
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Published in...
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Journal of promotion management : innovations in planning and applied research
7
Journal of service management
4
European journal of marketing : EJM
3
Journal of business research : JBR
3
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
The journal of services marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service research : JSR
1
Management decision : MD
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Public management review
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
40
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Date (oldest first)
1
Reforming public
services
: does service logic have anything to offer?
Grönroos, Christian
- In:
Public management review
21
(
2019
)
5
,
pp. 775-788
Persistent link: https://www.econbiz.de/10012178792
Saved in:
2
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
The role of commitment amongst tourists and intelligent virtual assistants
Loureiro, Sandra Maria Correia
;
Bilro, Ricardo Godinho
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012801964
Saved in:
7
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
8
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
9
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
10
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
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